Masii

Thailand's financial products comparison platform for personal loans and insurance

Distribution & Sales Established Series A

Overview

Masii is a financial products comparison platform serving Thai consumers, focused on personal loans and historically insurance products. Founded in February 2016 and headquartered in Bangkok, Thailand, the platform allows users to compare offerings from over 20 major Thai banks and financial institutions side by side, with no commission charged to consumers.

The platform delivers digital-first comparison tools for personal loans, featuring integrations with Thailand's National Digital ID (NDID) system and e-KYC verification to enable seamless digital lending applications. Masii's content arm supports over 10,000 financial education articles, reinforcing the company's role as an information resource alongside its comparison function.

Masii has served approximately 2.4 million customers and facilitated over 10 million cumulative loan comparisons since its founding. In 2024, the company transferred its insurance brokerage operations to Lockton Wattana Insurance Brokers, narrowing its focus to personal loan comparison. The company raised a Series A round of THB 77 million (approximately USD 2.43 million) in 2018 from B. Grimm and European Venture Capital Fund, and was recognized by KPMG as one of the world's top 100 fintech companies in 2019.

Products & Services

Personal Loan Comparison Platform

The flagship product enables Thai consumers to compare personal loan terms and rates from over 20 banks and financial institutions in one place. The platform is free to use, with no commissions charged.

Key Features

Side-by-side rate comparison across 20+ Thai lenders
Digital eligibility assessment via NDID and e-KYC integration
Transparent APR display with no hidden fees
Curated loan product listings including Money Thunder, Siam Digital Lending, and AEON One Loan

Target Users: Thai consumers, particularly salaried employees

Financial Education Content

Masii publishes a library of over 10,000 blog articles on personal finance topics, providing educational resources alongside the comparison tools.

Key Features

Articles on credit, savings, and personal money management
Thai-language content targeted at local consumers
Integrated alongside the comparison platform

Target Users: Thai consumers seeking financial literacy resources

Insurance Comparison (Historical)

Prior to 2024, Masii operated a comprehensive insurance comparison and brokerage service covering motor, travel, health, life, home, and commercial insurance. In 2024, insurance brokerage operations were transferred to Lockton Wattana Insurance Brokers, with existing policies preserved under their original terms.

Target Users: Thai consumers seeking insurance products

At a Glance

Founded: 2016
Headquarters: Bangkok, Thailand
Employees: 11-50
Funding: Series A

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance Comparison Financial Products Marketplace Digital Distribution
Insurance Verticals: P&C Personal
Target Customers: Consumers