Lina

Open Finance and Open Insurance infrastructure for Brazil's regulated financial ecosystem

Insurtech Infrastructure Growth Seed, Series A

Overview

Lina (also known as Lina OpenX) is an insurtech infrastructure provider offering API-driven technology platforms for Open Finance, Open Banking, and Open Insurance in Brazil. The company serves financial institutions, insurance companies, credit cooperatives, and fintechs that need compliant connectivity to Brazil's regulated Open Finance ecosystem, as mandated by the Central Bank of Brazil.

The company delivers a Platform-as-a-Service (PaaS) solution comprising an authorization server, API platform, consent management system, and white-label portal. Lina is licensed by the Central Bank of Brazil as a Payment Transaction Initiator (ITP), enabling PIX payment initiation directly within client platforms. Its infrastructure addresses the full breadth of Brazil's Open ecosystem, including Open Banking, Open Finance, Open Insurance, and future Open Capital Market initiatives.

Founded in 2020 by executives with backgrounds at B3, Itau, XP Inc., and Safra, Lina raised approximately R$8M (roughly USD 1.5M) in a Seed/Series A round in 2024 from MSW Capital, with co-investors including BB Seguros (Bank of Brazil's insurance holding), Baterias Moura, AgeRio, and Embraer. The company serves over 40 client organizations across Brazil's financial sector, has formed a strategic partnership with Mastercard for Open Finance product distribution, and was recognized as one of the top 5 insurtechs in Latin America.

Products & Services

Open Finance Infrastructure Platform

A complete, API-driven infrastructure solution for connecting financial institutions and insurers to Brazil's Open Finance ecosystem. Enables real-time financial data access, data sharing, and regulatory compliance with Central Bank of Brazil mandates.

Key Features

Real-time financial data access and sharing across participating institutions
Regulatory compliance with Central Bank of Brazil Open Finance standards
White-label portal for client-facing Open Finance interfaces
Authorization server for secure identity and access management

Target Users: Banks, insurance companies, credit cooperatives, and fintechs operating in Brazil's Open Finance ecosystem

Payment Transaction Initiator (ITP) Services

Licensed PIX payment initiation infrastructure allowing client platforms to initiate secure payments directly within the Open Finance framework. Lina holds Central Bank authorization as a Payment Transaction Initiator.

Key Features

Central Bank-licensed PIX payment initiation
Direct integration with Brazil's national payment system
Bypasses traditional payment processing bottlenecks
Compliant with Open Finance payment channel requirements

Target Users: Financial institutions, fintechs, and insurers requiring PIX payment capabilities through Open Finance channels

Consent Management and Authorization Services

Sophisticated consent management and authorization systems that handle regulatory requirements for data sharing under Brazil's Open Finance framework.

Key Features

Granular consent lifecycle management for financial data sharing
Authorization server for Open Finance regulatory compliance
Secure data exchange between participating institutions
Audit and reporting tools for compliance verification

Target Users: Any regulated institution participating in Brazil's Open Finance ecosystem

Open Insurance Infrastructure

Specialized infrastructure extending Open Finance capabilities to the insurance sector, supporting data sharing between insurers under Brazil's emerging Open Insurance framework.

Key Features

Insurance data sharing and API connectivity
Open Insurance regulatory compliance infrastructure
Integration with insurance company core systems
Data intelligence capabilities for insurance ecosystem participants

Target Users: Insurance carriers, brokers, and insurance platforms operating in Brazil

At a Glance

Founded: 2020
Headquarters: Sao Paulo, Brazil
Employees: 51-200
Funding: Seed, Series A

Category & Focus

Category: Insurtech Infrastructure
Subcategories: API Platform Open Insurance Consent Management Payment Infrastructure
Insurance Verticals: Life & Annuity P&C Personal P&C Commercial Health
Target Customers: Carriers, Brokers, MGAs/MGUs