Overview
Lifin is a direct-to-consumer insurtech carrier based in Braga, Portugal, offering niche digital insurance products for pet owners and e-bike riders. Founded in 2020, the company operates exclusively in the Portuguese market and focuses on underserved product segments where traditional insurers have provided limited digital options.
The company's technology platform is built for speed and simplicity, enabling customers to subscribe to pet insurance coverage in under two minutes through a mobile-first digital flow. Lifin's e-bike product, branded as Safe Ride by Lifin, uses a per-kilometer usage-based pricing model and distinguishes between active riding coverage and parked theft coverage. This approach eliminates the fixed-premium structure common to traditional carriers in favor of fair, usage-aligned pricing.
Lifin is bootstrapped and early-stage, with no disclosed financial metrics. The company is recognized as part of Portugal's emerging insurtech ecosystem and has been referenced in the Portugal Fintech Report and by the Startup Braga accelerator community.
At a Glance
- Founded
- 2020
- Headquarters
- Braga, Portugal
- Employees
- 1-10
Category & Focus
- Category
- Specialty Solutions
- Insurance Verticals
- P&C Personal
- Target Customers
- Consumers
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Last updated: 2026-05-17