Liferaft
HRA-based health benefits platform helping small businesses replace traditional group insurance with flexible, affordable reimbursement arrangements.
Overview
Liferaft is a technology platform specializing in Health Reimbursement Arrangements (HRAs) and customizable health benefits solutions for small businesses and their employees. Founded in 2019 by Nimish Shukla and Ian Blumenfeld in Halifax, Nova Scotia, the company helps employers move beyond traditional fully insured group health insurance by designing custom HRA-based benefit plans that are more affordable and flexible. Liferaft is licensed in all 50 US states and the District of Columbia.
In May 2025, Liferaft was acquired by Vitable Health, creating the first unified platform offering both Individual Coverage HRA (ICHRA) and comprehensive virtual primary care services. The combined solution enables employers to set up health benefits in approximately 90 minutes with AI-powered ongoing administration, with the acquisition accelerating Vitable's go-to-market timeline by at least six months.
Liferaft serves hundreds of employers through direct sales and a partner channel that includes brokers, Professional Employer Organizations (PEOs), and digital health companies. The platform is SOC 2 certified and HIPAA compliant.
Products & Services
Individual Coverage HRA (ICHRA)
Liferaft's primary product allows employers to reimburse employees tax-free for individual health insurance premiums. Employees choose their own health plan; the employer sets a defined contribution budget.
Key Features
- Employer-defined contribution model replacing group plan
- Tax-free reimbursement processing
- Compliance automation across all 50 US states and DC
- AI-powered administration and setup in approximately 90 minutes
Target Users: Small to mid-size employers, brokers
Qualified Small Employer HRA (QSEHRA)
Specialized HRA solution for businesses with fewer than 50 full-time employees, offering compliant reimbursement structures within IRS contribution caps.
Key Features
- IRS contribution cap compliance
- Simplified administration for small employers
- Employee-choice model for health coverage
Target Users: Small businesses under 50 employees
Group Coverage HRA (GCHRA)
Supplements existing group health plans with targeted reimbursements to cover specific coverage gaps such as deductibles and copays.
Target Users: Employers retaining group health plans seeking to reduce employee out-of-pocket costs
Excepted Benefit HRA (EBHRA)
Stand-alone benefit arrangement for specialized healthcare coverage including dental and vision, offered alongside group health plans.
Target Users: Employers offering group health coverage seeking supplemental benefit options
Specialty Care HRAs
Targeted reimbursement programs for fertility care, gender-affirming care, and mental health services.
Target Users: Employers offering expanded benefits for specific healthcare needs
DPC + MEC Plans
Direct Primary Care (DPC) combined with Minimum Essential Coverage (MEC) for comprehensive preventative and wellness coverage integrated with primary care access.
Target Users: Employers seeking affordable comprehensive benefits for lower-wage employees
White-Label Solutions
Branded HRA programs for brokers, PEOs, and digital health partners seeking to embed HRA functionality in their offerings.
Key Features
- Fully branded employer and employee experience
- API integration capabilities for partner platforms
- Segment analytics integration
Target Users: Brokers, PEOs, digital health companies
At a Glance
- Founded
- 2019
- Headquarters
- Halifax, Nova Scotia, Canada
- Employees
- 51-200
- Funding
- Acquired
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Employee Benefits Technology Benefits Administration Health Reimbursement Arrangements
- Insurance Verticals
- Health Group Benefits
- Target Customers
- Employers, Brokers, TPAs
Links
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Last updated: 2026-04-09