LifeBid

End-to-end digital platform for life insurance advice and distribution in Australia

Distribution & Sales Growth Seed

Overview

LifeBid is a distribution and advice management platform for life insurance financial advisers and insurers in Australia. The company serves advisers, insurance carriers, and referral partners including accountants, mortgage brokers, and legal professionals seeking to streamline the life insurance customer journey.

The platform covers the full advice lifecycle -- new advice, renewals, referrals, claims coordination, compliance, and CRM -- delivered as a SaaS solution. LifeBid is designed to reduce adviser cost-to-serve and expand client capacity, with an open API architecture that integrates with Australian life insurance carriers.

Founded in 2019 by Brett Wright and Jeremy Wright, LifeBid completed an equity crowdfunding raise of approximately AUD 1.45M in 2021 via Stride Equity. The company has secured commercial partnerships with major Australian insurers including TAL, OnePath, Zurich, MLC Life, and NEOS Life, as well as advice firms including Austbrokers Life, PPS Mutual, and Fortnum.

Products & Services

New Advice Platform

An integrated digital tool for conducting client education, fact-finding, needs analysis, and advice preparation in a single workflow.

Key Features

Digital fact-finding and client education tools
Needs analysis and advice preparation
Single integrated adviser workflow

Target Users: Financial advisers

Renewals Management

Automated renewal pack generation and digital client engagement tools to streamline policy renewal workflows.

Key Features

Automated renewal pack generation
Digital renewal workflows
Client self-service renewal capability

Target Users: Financial advisers

Referral Management

Tools for managing inbound referrals from accounting, mortgage, legal, and general insurance partner channels.

Key Features

Partner referral intake and tracking
Multi-channel referral support (accounting, mortgage, legal)
Integrated adviser assignment

Target Users: Financial advisers, referral partners

Claims Management

Coordination tools to facilitate claims handling between advisers, insurers, medical professionals, and clients.

Key Features

Claims coordination across stakeholders
Digital documentation and tracking
Reduced administrative friction in claims process

Target Users: Financial advisers, insurers

Compliance & Workflow Management

Integrated CRM, task management, reporting, and automated compliance tools to reduce manual administrative work.

Key Features

CRM and task management
Automated compliance workflows
Reporting and audit trails

Target Users: Financial advisers, advice firms

At a Glance

Founded: 2019
Headquarters: Bonnet Bay, NSW, Australia
Employees: 11-50
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Adviser Management Life Insurance Distribution Renewal Management
Insurance Verticals: Life & Annuity
Target Customers: Agents/Agencies, Carriers, Brokers