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Life is Hard

Insurance technology and digital transformation software for the Central European market

Distribution & Sales Enterprise Public
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Overview

Life is Hard S.A. (ticker: LIH.RO) is an insurance technology solutions provider and the first Romanian software company listed on the Bucharest Stock Exchange (BVB AeRo market). The company's Tomorrow Division develops and markets digital platforms for insurance brokers, MGAs, and carriers operating in Romania and Central Europe, with a primary focus on policy distribution, brokerage management, and MGA operations.

The company's flagship product, 24Broker, is a cloud-based brokerage management and distribution platform used by approximately 100 brokerage firms and over 11,000 users across Romania. The platform supports 130+ insurance products and processes EUR 622M or more in gross premiums annually. A companion product, 24MGA, provides MGA infrastructure connecting insurers with distribution networks across multiple countries. The company also offers Tomorrow Connect, a digital insurance distribution API, and Sales Academy, a training program for insurance brokers funded through European projects.

Life is Hard reported consolidated turnover of RON 41.6 million in 2024, with the Tomorrow (insurance) division contributing 62% of total revenue. In 2025 the company announced a EUR 10 million investment plan in insurance digitalization, including EUR 3 million in initial financing contracts. Sales Academy revenues exceeded EUR 5 million from six active European projects.

Products & Services

24Broker

Romania's leading insurance brokerage management and distribution platform, developed over 20 years. Supports the full brokerage workflow including policy quoting, binding, renewals, and reporting.

Key Features

  • Access to 130+ insurance products from major Romanian carriers
  • Multi-user access for brokerage teams (11,000+ active users)
  • NPS score of 49%, above industry average
  • Real-time premium calculation and policy issuance

Target Users: Insurance brokers and brokerage firms in Romania

24MGA

An MGA management platform that bridges insurers and distribution networks, enabling underwriting of insurance policies on behalf of insurers across multiple countries.

Key Features

  • Multi-country policy distribution support
  • Insurer-to-broker connectivity
  • Policy underwriting and issuance workflows
  • Integration with carrier core systems

Target Users: MGAs, carriers, and broker networks

Tomorrow Connect

A digital insurance distribution platform that provides a single integration point for accessing multiple insurance products.

Key Features

  • Single API access point for multiple insurance products
  • Real-time data synchronization
  • Multi-carrier connectivity
  • Advanced data security

Target Users: Insurers and distribution platforms seeking API-based connectivity

Sales Academy

A training and certification program for insurance brokers, delivered through European Union-funded projects under the Intentions division.

Key Features

  • Broker training and certification courses
  • EU-funded program structure
  • Collaboration with insurance broker associations

Target Users: Insurance brokers and sales professionals

At a Glance

Founded
2004
Headquarters
Floresti, Cluj, Romania
Employees
101-250
Funding
Public

Category & Focus

Category
Distribution & Sales
Subcategories
Brokerage Management MGA Platform Insurance Distribution API
Insurance Verticals
P&C Personal P&C Commercial Specialty/E&S
Target Customers
Brokers, Carriers, MGAs/MGUs

Customers

  • Allianz Romania
  • AsiRom
  • BRD (Banca Romana de Dezvoltare)
  • Grawe Romania
  • Groupama Romania
  • Omniasig
  • Filadelfia Group
  • Auchan
  • eMAG
  • PayU

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Last updated: 2026-05-17