Overview
LIAN is a direct-to-consumer digital insurance carrier in Vietnam, selling health, personal accident, motorcycle liability, property, and travel coverage through a mobile app for iOS and Android. Launched in Ho Chi Minh City in November 2018 by VASS Assurance Corporation, the app lets customers browse, register for, and pay for a policy in about one minute, with an electronic certificate issued instantly and no in-person visit or paperwork.
The platform's claims process is automated end to end, with claims reviewed and paid out within 24 hours of submission. LIAN uses blockchain to secure digital signatures and customer data, and applies AI, big data, and voice ID tooling to support its sales agents and customer service operations. The app also includes an in-app health-insurance search and comparison tool.
LIAN's product set spans more than a dozen packages, including demographic- targeted plans for students, women, artists, teachers, and drivers, and an employee wellness offering. Distribution reach is extended through partnerships with Mirae Asset, Igloo, and Lotte Finance.
Products & Services
LIAN Mobile App
Core mobile application, available on Google Play and the App Store, offering more than a dozen insurance packages that can be browsed, purchased, and paid for end to end in about one minute, with an instant electronic policy certificate. Includes an in-app health insurance search and comparison tool and a claims module with automated processing and payout within 24 hours.
Personal Accident & Health Insurance
Family protection and personal accident coverage, plus a health insurance product search and comparison tool inside the app.
Motorcycle Liability Insurance
Mandatory motorcycle civil liability insurance, purchasable digitally through the app.
Property Insurance
Residential property insurance package.
Travel Insurance
Domestic and international travel insurance products.
Niche and Demographic Plans
Specialized packages marketed to students, women, artists, teachers, and drivers, alongside an employee wellness coverage offering.
At a Glance
- Founded
- 2018
- Headquarters
- Ho Chi Minh City, Vietnam
Category & Focus
- Category
- Distribution & Sales
- Insurance Verticals
- Health P&C Personal Specialty/E&S
- Target Customers
- Consumers
Links
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Last updated: 2026-08-10