LeadInX

Digital insurance platform enabling carriers and agencies to digitize customer journeys

Insurtech Infrastructure Growth Subsidiary of SoftBank Corp.

Overview

LeadInX is a digital insurance platform developed by SoftBank that helps insurance carriers and agencies accelerate their transformation through modern technology infrastructure. The company specializes in providing microservices-based API platforms and digital systems that enable insurers to develop, deploy, and manage insurance products more efficiently. Operating as a 100% owned SoftBank subsidiary, LeadInX combines enterprise resources with specialized insurance technology expertise to address the Japan-focused market while building scalable platforms for the broader APAC region.

The company's core products are built on a microservices architecture enabling seamless integration with existing insurance systems. LeadInX also provides professional consulting services to guide enterprises through digital transformation strategy, customer experience redesign, and AI implementation. The platform has achieved significant traction, with over 8.5 million insurance sales processed through its systems, serving major Japanese insurance companies including Sumitomo Life, Sompo Japan, and Aioi Nissay Dowa.

Products & Services

Graphene

A microservices-based API platform designed for insurance companies, enabling rapid development and flexible deployment of digital insurance products with seamless external system integration.

Key Features

RESTful API architecture for rapid product development
Microservices-based design enabling modular updates
Seamless integration with external insurance systems
Support for multiple deployment scenarios

Target Users: Insurance carriers seeking modular, API-first infrastructure

Nano

A digital insurance system for insurance companies providing microservices-based API capabilities for insurance product development and deployment. Nano serves as a core administration and product management platform.

Key Features

Microservices-based architecture for scalability
API-first design for modern integrations
Insurance product development and deployment tools
Support for complex insurance operations

Target Users: Insurance carriers and insurance enterprises

Fusion

A middleware platform for insurance agencies providing flexible, API-connected digital insurance sales capabilities. Fusion enables agencies to offer multiple insurance company products through a single unified channel, streamlining the sales experience across various carriers.

Key Features

Multi-carrier product aggregation
Single-channel agency sales interface
Flexible API-based integration
Support for various sales channels including PayPay and Yahoo! JAPAN

Target Users: Insurance agencies and intermediaries

Professional Consulting

Professional services supporting enterprises through digital transformation, including strategy development, business improvement, customer experience design, marketing support, and AI implementation guidance.

Target Users: Insurance enterprises planning or executing digital transformation