Overview
Kissterra is an insurance marketing technology platform that provides auto insurance carriers, providers, and large agencies with a cloud-based system to manage and optimize digital marketing campaigns. The company serves the US auto insurance market, enabling insurers to run acquisition marketing across digital channels from a single AI-powered interface.
The platform combines natural language processing and machine learning to analyze consumer behavior and intent signals, helping insurance marketers optimize campaign performance from customer acquisition cost through lifetime value. Core products include Beacon for analytics and optimization, Growth for customer acquisition, and Connect for partnership management.
Founded in 2015 and bootstrapped for six and a half years before raising outside capital, Kissterra reached USD 100M in annual recurring revenue in 2024. The company raised USD 76M in total funding from Menorah Mivtachim and Poalim Equity, and counts Viola Ventures and Viola FinTech among its investors.
Products & Services
Beacon
AI-powered marketing analytics platform providing visibility from customer acquisition cost to lifetime value with real-time performance control.
Key Features
- Advanced analytics for insurance marketing campaigns
- Real-time optimization of paid digital channels
- Performance attribution and reporting
- CAC-to-LTV measurement and tracking
Target Users: Auto insurance carriers and large agencies managing digital acquisition
Growth
Customer acquisition platform for targeting insurance prospects based on predicted lifetime value.
Key Features
- Intelligent prospect targeting and segmentation
- Lead quality and profitability optimization
- Multi-channel digital distribution management
- Conversion funnel management
Target Users: Auto insurance carriers and providers
Connect
Partnership platform for managing integrations and business relationships across the insurance ecosystem.
Key Features
- Native third-party integrations via Integration Hub
- Partnership and distribution channel management
- API-based connectivity with carrier systems
- Revenue optimization through partner networks
Target Users: Carriers and agencies managing distribution partnerships
At a Glance
- Founded
- 2015
- Headquarters
- Tel Aviv, Israel
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance marketing technology digital acquisition marketing analytics campaign management
- Insurance Verticals
- P&C Personal
- Target Customers
- Carriers, Agents/Agencies
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Last updated: 2026-05-17