Overview
InsurUp is a CRM and digital quoting platform built for insurance agencies and brokers in Turkey. Developed by AcerPro, an insurance technology company with over 20 years of sector experience, InsurUp entered beta in November 2024 and launched publicly in February 2025.
The platform delivers a cloud-based SaaS environment that consolidates customer management, multi-carrier quote generation, policy administration, and sales workflows in a single interface. It connects agencies to over 30 insurance companies and more than 300 distinct products across six product categories, including motor, traffic, home, earthquake, and supplementary health insurance.
InsurUp targets Turkish insurance distribution channels seeking to digitize agency operations and accelerate policy issuance. The platform is bootstrapped and backed by AcerPros existing technology infrastructure.
Products & Services
InsurUp CRM
A cloud-based customer management system designed for insurance agencies. Centralizes customer profiles, policy history, quote management, and sales workflows.
Key Features
- 360-degree customer profile with complete transaction history
- Multi-carrier quote generation across 30+ insurance companies and 300+ products
- Policy issuance and reconciliation workflows
- Automated SMS and email renewal notifications
- Webhook-based data export and integrations
Target Users: Insurance agencies and brokers
InsurChat
An AI-powered sales assistant integrated with WhatsApp and web channels, enabling automated quote generation and policy inquiries.
Key Features
- 24/7 automated quote generation via WhatsApp
- Real-time policy services and customer support
- Seamless handoff to human agents
- Integration with core CRM for unified customer data
Target Users: Insurance agencies seeking digital sales automation
Web Sales Platform
A public-facing online quoting and sales platform for direct customer interactions.
Key Features
- Instant online insurance quotes
- Multi-method payment processing (3D secure, credit card, open account)
- Paratika (TCMB-approved) payment processor integration
- Accelerated policy issuance
Target Users: Insurance agencies operating digital sales channels
At a Glance
- Founded
- 2024
- Headquarters
- Istanbul, Turkey
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Agency Management Quote-to-Bind CRM for Insurance
- Insurance Verticals
- P&C Personal Health
- Target Customers
- Agents/Agencies, Brokers
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Last updated: 2026-06-25