Insurext

Multi-carrier insurance comparison and distribution platform for the Turkish market

Distribution & Sales Startup Bootstrapped

Overview

Insurext is a B2B2C insurance distribution and comparison platform based in Istanbul, Turkey. The platform targets two distinct audiences: insurance carriers seeking a ready-made digital channel to reach consumers, and end customers looking to compare and purchase P&C insurance products online.

The platform aggregates quotes from multiple Turkish carriers, ranks them against the customer's needs, and enables purchase through a single fully digital interface. Insurext also provides an embedded insurance capability, allowing fintech and e-commerce companies to incorporate insurance products into their own applications via API -- without building direct carrier integrations.

The company operates in Turkey's expanding digital insurance sector. Turkey's insurance market recorded over 1.2 trillion TL in gross premium production in 2025, with digital channels growing as a key distribution mechanism.

Products & Services

Insurance Comparison Platform

A quote aggregation engine that pulls policy options from multiple carriers, evaluates them side by side, and presents the most suitable options to the customer through a single digital interface.

Key Features

Multi-carrier quote aggregation
Side-by-side policy comparison
Fully digital purchase flow

Target Users: Insurance consumers, retail customers

Embedded Insurance API

An API integration layer that enables fintech applications, e-commerce platforms, and other digital services to offer insurance products at the point of sale without independently managing carrier relationships.

Key Features

API-based insurance product embedding
Access to multiple carriers through a single integration
Insurance at point of purchase for complementary products

Target Users: Fintech companies, e-commerce platforms, digital service providers

Open Insurance Gateway

A distribution channel that allows insurance companies to access Insurext's consumer base without upfront technology infrastructure investment.

Key Features

Ready-made distribution network
Carrier reach to digitally-engaged consumers
No upfront platform investment required from insurer

Target Users: Insurance carriers

Consulting Services

Advisory services for insurance companies and fintech partners covering product strategy, technology infrastructure planning, and digital distribution integration.

Target Users: Insurance carriers, fintech companies

At a Glance

Headquarters: Istanbul, Turkey
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance Comparison Embedded Insurance Distribution Platform
Insurance Verticals: P&C Personal
Target Customers: Carriers, Consumers