Overview
Insurely is an open insurance API platform for carriers, banks, and fintechs seeking real-time access to insurance and pension data across Europe. The company aggregates data from approximately 95% of the Swedish insurance market and provides this through REST APIs that enable customers to build switching services, personal finance tools, and data-driven insurance products.
The platform delivers several product lines including data access APIs for insurance and pension, investment savings data, and PSD2-regulated bank data. Products are delivered API-only, enabling financial institutions to embed insurance data capabilities into their own applications without building direct integrations with individual carriers.
Founded in Stockholm in 2018, Insurely has raised approximately EUR 21.5M in equity funding and serves 30+ insurance companies, banks, and fintechs across Europe. The company has expanded from its Swedish base into the UK and French markets, where it has signed partnerships with pension-focused fintechs.
Products & Services
Open Insurance Data API
API-based platform providing real-time access to insurance policy data. Enables insurers and financial institutions to retrieve customer insurance information with consent, supporting policy comparison, switching services, and personalized product recommendations.
Key Features
- Real-time data access from ~95% of the Swedish insurance market
- Consent-based data retrieval with end-user authorization
- Qualified lead generation with up to 50% efficiency gains per customer reports
Target Users: Carriers, banks, fintechs building insurance data products
Open Finance Premium APIs
Provides financial data providers with real-time access to consumer insurance, pension, and credit data to support personal finance management applications.
Key Features
- Aggregates insurance, pension, and wealth data in a single API
- Cross-sector data access for comprehensive financial profiles
- Supports open finance compliance requirements
Target Users: Banks and financial institutions building open finance products
Investment Data Access
Launched August 2024, this product provides banks and financial institutions with real-time consumer investment savings data.
Key Features
- Real-time investment account data retrieval
- Consent-based access aligned with open finance frameworks
- Enables holistic wealth view alongside insurance and pension data
Target Users: Banks and wealth management platforms
PSD2 Bank Data
Launched May 2025, extends the platform to include PSD2-regulated bank account data alongside insurance and pension data.
Key Features
- PSD2-compliant bank data access
- Unified API access across insurance, pension, and banking
- Supports cross-sector financial data aggregation
Target Users: Banks, fintechs, and insurance carriers
Advisor Dashboard
Secure, consent-based tool enabling financial advisors to access client insurance information with client authorization.
Key Features
- Consent-based data sharing for advisor workflows
- Insurance data overview for client advisory sessions
- Integration with advisor platforms
Target Users: Financial advisors and wealth management firms
Digital Transfer Platform
Infrastructure enabling digital transfer of insurance policies between carriers, eliminating paper-based transfer documentation.
Key Features
- Digitizes insurance policy transfer workflows
- Reduces manual processing for policy switches
- Implemented with Svensk Forsakring (Swedish Insurance Association) industry project
Target Users: Insurance carriers handling policy portability
At a Glance
- Founded
- 2018
- Headquarters
- Stockholm, Sweden
- Employees
- 51-200
- Funding
- Series A
Category & Focus
- Category
- Insurtech Infrastructure
- Subcategories
- Open Insurance API Platform Data Aggregation
- Insurance Verticals
- P&C Personal Life & Annuity
- Target Customers
- Carriers, Brokers, Consumers
Customers
- ICA Forsakring
- Skandia
- Avanza
- Nordnet
- BNP Paribas
- Ampli
- Compricer
- Hedvig
- Lansforsakringar Alliance
- Soderberg & Partners Plus
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Last updated: 2026-05-17