Instasure
Bangladesh's embedded insurance platform distributing insurance products through partner ecosystems.
Overview
Instasure is an insurance-as-a-service platform addressing Bangladesh's extremely low insurance penetration rate of 0.4% by embedding insurance products into third-party ecosystem partners' customer purchase journeys. The company distributes insurance products through e-commerce platforms, fintech companies, and financial institutions, making insurance more accessible and affordable for Gen Z and underserved populations. Operating under Bangladesh's InsurTech Regulatory Sandbox, Instasure differentiates itself through fast claims processing, reducing settlement time from the traditional 90 days to one week or less.
The platform delivers both consumer-facing mobile applications and API-based integrations for partners. Instasure's core proposition centers on zero-excess claims and simplified coverage management, complemented by 24/7 omnichannel support across web, mobile, and call channels. The platform employs a real-time risk assessment engine for dynamic pricing and streamlined KYC automation.
Instasure has established strategic partnerships with Southeast Bank PLC (co-branded credit and prepaid cards with insurance benefits), Pragati Life Insurance (regulatory sandbox partnership for new product development), and Mastercard (enhanced payment and insurance benefits integration), demonstrating traction in the Bangladeshi financial ecosystem.
Products & Services
Mobile Phone Protection Plans
Comprehensive device protection including accidental damage, theft, and hardware failure coverage delivered through partner ecosystems and direct channels.
Key Features
- Accidental damage coverage
- Theft protection
- Hardware failure coverage
Target Users: Smartphone users through e-commerce and fintech partners
International Travel Insurance
Travel insurance plans with COVID-19 medical coverage designed for Bangladeshi travelers and international visitors with emergency medical evacuation and repatriation benefits.
Key Features
- Emergency medical evacuation
- Trip cancellation protection
- COVID-19 medical coverage
Target Users: Business and leisure travelers
Life & Health Insurance
Product suite including term life, whole life, and accidental death coverage with flexible coverage management through mobile applications.
Key Features
- Term life plans
- Whole life options
- Accidental death protection
- Flexible policy management via mobile app
Target Users: Individual consumers, particularly Gen Z
Motor Insurance
Vehicle insurance products covering comprehensive and third-party motor vehicle coverage for personal and commercial use.
Key Features
- Third-party liability coverage
- Comprehensive vehicle protection
Target Users: Vehicle owners
Cattle Insurance
Specialized agricultural insurance product addressing rural needs and farmer income protection.
Key Features
- Livestock protection
- Income protection for farmers
Target Users: Farmers, rural enterprises
Fire & Theft Insurance
Property insurance covering fire damage and theft for residential and commercial properties.
Key Features
- Fire damage protection
- Theft protection
Target Users: Property owners
Hospital Discount Cards & Telemedicine
Partnership-based health service cards providing discounts at network hospitals combined with 24/7 virtual healthcare consultation services integrated with insurance products.
Key Features
- Network hospital discounts
- 24/7 telemedicine access
- Integration with insurance coverage
Target Users: Consumers seeking preventive and emergency healthcare access
At a Glance
- Headquarters
- Dhaka, Bangladesh
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Insurance-as-a-Service (IaaS) Digital Distribution
- Insurance Verticals
- Life & Annuity P&C Personal Health Specialty
- Target Customers
- Carriers, Financial Institutions, E-commerce Platforms, Consumers
Customers
- Southeast Bank PLC (co-branded Titanium credit and prepaid cards)
- Mastercard
- Pragati Life Insurance
- Digital Healthcare Solutions
- Grameen Digital Health Services
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Last updated: 2026-06-14