Overview
IMD.Mitra is an agency management platform for insurance brokers, corporate agents, insurance marketing firms (IMFs), and individual agents operating in India's P&C distribution market.
The platform provides quote comparison and instant policy issuance through direct API integrations with 15+ Indian P&C insurers, including ICICI Lombard, HDFC Ergo, Bajaj Allianz, and New India Assurance. AI-powered OCR automates policy data entry; additional modules handle renewal reminders, commission calculation, client relationship management, a no-code lead generation website builder, and a branded mobile app for field agents. The platform is delivered as SaaS and hosted on AWS.
IMD.Mitra was founded in 2021 by Sandeep Nanda (formerly CTO at RenewBuy, 20+ years in insurance technology) and Sarita Dua (formerly at HDFC Bank and RenewBuy, 18+ years in insurance distribution). The company holds ISO 27001:2022 certification, is Startup India certified, and is a member of the India Insurtech Association. IMD.Mitra operates as the flagship product of PermuteHQ, an AI-first software development firm.
Products & Services
Agency Management Platform
A 360 degree cloud-based platform for insurance brokers and agents covering the full operational workflow from lead capture to policy issuance and ongoing client management.
Key Features
- AI-driven OCR for automatic policy data entry from scanned documents, reducing manual entry time
- Direct API connections to 15+ Indian P&C insurers for live quote comparison and one-click online policy issuance
- Renewal reminder and follow-up automation for expiring policies
- Commission computation, reconciliation, and receivables tracking
- CRM with role-based access control and hierarchical team structures
- No-code website builder for agent lead generation and digital presence
- Branded mobile app (Android) for self-service agent operations
Target Users: Insurance brokers, corporate agents, IMFs, consolidators, and individual agents in India
At a Glance
- Founded
- 2021
- Headquarters
- India
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Agency Management Commission Management Digital Distribution
- Insurance Verticals
- P&C Personal P&C Commercial
- Target Customers
- Brokers, Agents/Agencies
Links
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Last updated: 2026-07-08