Heph

Insurance distribution SaaS platform for financial institutions, fintechs, and brokers in India

Distribution & Sales Growth Bootstrapped (division of InsuranceDekho)

Overview

Heph is an insurance distribution SaaS platform built for banks, non-banking financial companies (NBFCs), fintechs, brokers, and original equipment manufacturers seeking to add insurance products to their services. Launched in 2022 as a division of InsuranceDekho, the platform connects distribution partners to a network of 49 insurers and 650+ insurance products covering health, life, motor, and group lines through a single API interface.

The platform delivers four purpose-built modules: direct-to-consumer (D2C) sales, point-of-sale person (POSP) distributor licensing, lending-linked insurance, and embedded insurance. Partners can go live within seven days using RESTful APIs. The platform manages IRDAI regulatory compliance, policy issuance, renewals, and customer lifecycle operations on behalf of distribution partners.

Heph reports 100+ enterprise clients and INR 5,000+ crore in annual premium volume facilitated through the platform. Parent company InsuranceDekho completed a Series C round of USD 70M in March 2025 and acquired competitor RenewBuy that year in a deal valued at INR 7,400 crore. Heph has announced plans to expand to West Asia and Southeast Asia by end of fiscal year 2026.

Products & Services

POSP Module

White-label solution enabling partners to operate as Point of Sale Person (POSP) license holders. Covers automated onboarding, policy issuance, renewal management, and customer lifecycle tracking.

Key Features

Automated POSP onboarding and licensing
Policy issuance and renewal automation
Customer lifecycle management

Target Users: Banks, NBFCs, and financial institutions seeking insurance distribution authorization

D2C Module

Consumer-facing module enabling insurance comparison and direct purchase on partner platforms. Partners can deploy a customizable insurance storefront with real-time premium calculation across multiple carriers.

Key Features

Customizable white-label consumer interface
Real-time premium calculation across multiple carriers
Streamlined purchase and policy management

Target Users: Fintech platforms, digital lenders, and consumer-facing financial services companies

Lending Module

Insurance products integrated into loan disbursement workflows for banks and NBFCs. Bundles life and health coverage with credit products at the point of loan origination.

Key Features

Integration with loan disbursement systems
Automatic insurance bundling at loan issuance
Underwriting and claims support for credit-linked products

Target Users: Banks and NBFCs offering personal and business loans

Embedded Insurance Module

Modular insurance integration for non-insurance product journeys including travel, logistics, and automotive. Supports sachet and micro-insurance use cases.

Key Features

API-first integration into existing product platforms
Support for travel, motor, and cyber insurance embedding
Micro-insurance and sachet product support

Target Users: EV OEMs, vehicle dealerships, travel operators, logistics companies

At a Glance

Founded: 2022
Headquarters: Gurugram, India
Employees: 51-200
Funding: Bootstrapped (division of InsuranceDekho)

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance API Platform White-label Distribution POSP Enablement
Insurance Verticals: Life & Annuity P&C Personal P&C Commercial Health Group Benefits
Target Customers: Brokers, Agents/Agencies