Guidepost

Technology-enabled diabetes coaching platform connecting patients with certified coaches for life and health insurers

Specialty Solutions Growth Series A

Overview

Guidepost is a South African healthtech platform that provides technology-enabled diabetes coaching services, connecting patients with certified coaches through a cloud-based software infrastructure. Founded in 2012, the company partners with life insurers, health insurers, and pharmaceutical manufacturers to deliver outcomes-based chronic disease management programs. The platform has coached over 28,000 patients and generated more than 1.8 million blood glucose data points, demonstrating proven outcomes in mortality reduction and hospitalization prevention.

The company's core offering orchestrates care pathways, provides clinical analytics, enables remote patient monitoring, and supplies coaches with tools and protocols to deliver high-quality diabetes interventions. Patients engage in personalized coaching sessions via phone and digital channels using motivational interviewing methodology. The platform integrates with patient health records and glucose monitoring devices, enabling real-time assessment and intervention.

Guidepost's traction with insurers reflects tangible financial impact: program participants show average HbA1c reductions of 2.5 percentage points, 19% lower hospitalization rates compared to control groups, and improved medication adherence. The company secured Series A funding in September 2022 from Nour Nouf Ventures, Endeavor, and AlphaCode Club, and operates across South Africa, Europe, and North America.

Products & Services

Guidepost Diabetes Coaching Platform

A technology-enabled delivery system for personalized diabetes management combining software infrastructure, evidence-based coaching protocols, and clinical analytics.

Key Features

Personalized diabetes coaching via phone and digital channels
Clinical barrier assessment and intervention framework
Care pathway orchestration and real-time analytics
Automated glucose data integration and monitoring
Coach training, protocol management, and performance tracking
Patient engagement and behavioral change measurement
Integration with health records and continuous glucose monitoring devices
HbA1c reduction (average 2.5 percentage points)
Hospitalization rate reduction (19% vs. control groups)
Medication adherence improvement
Patient engagement and retention

Target Users: Life insurers, health insurers, diabetes patients, certified coaches

At a Glance

Founded: 2012
Headquarters: Johannesburg, South Africa
Employees: 51-200
Funding: Series A

Category & Focus

Category: Specialty Solutions
Subcategories: Chronic disease management health coaching platform digital therapeutics
Insurance Verticals: Life & Annuity Health
Target Customers: Carriers, Health Insurers, Pharmaceutical Manufacturers