FUTURA GENETICS
Personalized genetic preventive care platform for life and health insurers
Overview
Futura Genetics is a genetics and preventive health platform built for life and health insurance carriers and brokers. The company converts genetic and behavioral data into regulatory-compliant insights that insurers can use to support policyholder wellness, improve risk stratification, and reduce claims over time.
The platform combines at-home, non-invasive DNA testing with live genetic counseling and ongoing personalized health programs. Delivered as a post-underwriting layer, it helps carriers introduce preventive care initiatives without replacing existing underwriting processes. The system is designed to operate within applicable genetic privacy regulations, including GDPR.
Founded in 2019 and headquartered in Petah Tikva, Israel, Futura Genetics raised seed funding from Fusion VC and GoAhead Ventures. The company won the 2023 Fintech Technology for InsurTech competition.
Products & Services
At-Home DNA Testing
Non-invasive genetic screening kit sent to policyholders for biological sample collection and laboratory analysis.
Key Features
- Non-invasive sample collection
- Clinical-grade genetic analysis
- Results delivered to policyholder and counselor
Target Users: Life and health insurance policyholders
Live Genetic Counseling
Professional genetic counseling sessions connecting policyholders with certified counselors to interpret genetic findings and formulate health recommendations.
Key Features
- One-on-one sessions with certified genetic counselors
- Personalized risk factor review
- Health recommendation development
Target Users: Policyholders; coordinated by insurance carriers
Personalized Preventive Care Program
Long-term health monitoring and compliance program with integrated rewards for policyholders who follow recommended health interventions.
Key Features
- Ongoing personalized health recommendations
- Medical compliance tracking
- Rewards and discounts for adherence
Target Users: Policyholders enrolled by carrier
Post-Underwriting Analytics Platform
Regulatory-compliant data platform that aggregates genetic and behavioral data to produce actionable risk insights for insurance carriers.
Key Features
- Risk stratification analytics
- Regulatory-compliant data handling (GDPR, genetic privacy laws)
- Claims trend analysis
Target Users: Life and health insurance carriers and brokers
At a Glance
- Founded
- 2019
- Headquarters
- Petah Tikva, Israel
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Genetic Risk Preventive Health Wellness Programs
- Insurance Verticals
- Life & Annuity Health
- Target Customers
- Carriers, Brokers
Links
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Last updated: 2026-06-03