Frankly Insure
Digital insurance for Danish consumers with flexible monthly coverage and no binding contracts
Overview
Frankly Insure is a digital insurance platform for consumers in Denmark, offering flexible coverage for personal items, electronics, mobility devices, and home contents. The company is regulated by the Danish Financial Supervisory Authority (Dansk Finanstilsyn) and operates as a direct-to-consumer insurer serving individuals who want straightforward, subscription-based protection without long-term commitments.
The platform delivers insurance via mobile app and web, with enrollment typically completed in under one minute. Customers pay a monthly flat fee and can add or remove coverage at any time. Claims are processed digitally with a reported 30-minute average resolution time. Pricing starts at 6 Danish kroner per month for basic item categories, with home contents coverage beginning at 149 kroner per month.
Founded in 2021, Frankly Insure has grown to more than 30,000 active users in Denmark and holds a 4.6 out of 5 rating on Trustpilot. The company has raised seed funding from investors including Antler, Tenity, CVX Ventures, The Aventures, and BADideas.fund.
Products & Services
Frankly Care
Item-level protection insurance covering electronics, hi-fi equipment, home furnishings, mobility devices (e-bikes, scooters), appliances, clothing, and jewelry.
Key Features
- Monthly subscription pricing starting at 6 kr/month
- No binding contracts or cancellation fees
- Coverage can be added or removed at any time
- Digital claims submission and management
Target Users: Individual consumers in Denmark seeking affordable, flexible protection for personal property
Frankly Home
Home contents insurance covering household belongings and furnishings with flexible coverage options.
Key Features
- Monthly pricing starting at 149 kr/month
- Flexible coverage levels
- Digital enrollment and management
Target Users: Danish homeowners and renters seeking home contents coverage
At a Glance
- Founded
- 2021
- Headquarters
- Copenhagen, Denmark
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital storefront embedded insurance direct-to-consumer
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers
Customers
- 30,000+ active users in Denmark
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Last updated: 2026-05-17