FIXIT
Assistance and wellness plans for consumers and businesses, delivered digitally 24/7
Overview
FIXIT is a Colombian assistance and complementary insurance platform that provides subscription-based wellness and protection services to consumers, senior citizens, military personnel, retirees, and corporate employees. The company operates across home, medical, legal, vehicle, pet care, and educational assistance verticals, delivering services through digital and phone channels around the clock.
The platform runs on a proprietary matching algorithm that connects users with a national network of over 1,000 strategic partners and 8,000+ technical service providers across Colombia. The system handles real-time provider dispatch by location and specialty, predictive demand modeling, and automated service allocation. As of 2025, 81% of services are processed entirely through digital channels -- including WhatsApp, mobile app, phone, and email -- with a reported 35% reduction in response times compared to prior benchmarks.
FIXIT has delivered more than 1 million assistance services to over 550,000 active users, with a 95% renewal rate and a 97% satisfaction index. The company targets 1 million users by 2026, expanding through direct-to-consumer sales and B2B corporate wellness programs. In November 2025, FIXIT won the Premio Portafolio 2025 in the Customer Service category, Colombia's most prestigious annual business award, audited by PwC.
Products & Services
FIXIT Core Assistance Plans
Subscription membership plans providing 30+ bundled assistance benefits. Covers home, medical, legal, vehicle, nutritional, psychological, and educational support. Available 24/7/365 via WhatsApp, mobile app, phone, and email.
Key Features
- 30+ assistance benefits in a single plan
- Real-time provider dispatch using proprietary matching algorithm
- Multi-channel access (WhatsApp, phone, app, email)
Target Users: General consumers in Colombia
FIXIT Silver
Specialized assistance plan for elderly adults requiring immediate medical and technical support. Over 90% retention rate in this segment.
Key Features
- Tailored benefits for senior adults
- Prioritized medical and home assistance
- High renewal retention
Target Users: Senior citizens
FIXIT Heroes
Assistance plan for military personnel, public force members, and their families. Offered in partnership with Casur and Cremil (Colombian military pension and retirement funds).
Key Features
- Specialized plan for active and retired military
- Institutional distribution via Casur and Cremil
- Over 90% retention rate
Target Users: Military personnel and families
FIXIT Pensionados
Assistance plan for retirees and pensioners.
Key Features
- Bundled assistance for retirees
- Home, medical, and legal support
Target Users: Retirees and pensioners
FIXIT Mascotas (Pet Plans)
Pet wellness plan tiers covering veterinary assistance and pet care. Available in Plus, PetPrime, Vipet, Annual, and Biannual variants.
Key Features
- Multiple tier options (Plus, PetPrime, Vipet)
- Annual and biannual subscription options
- Veterinary assistance services
Target Users: Pet owners
FIXIT Empresas (Corporate)
B2B product providing employee wellness and assistance benefit programs for corporate clients.
Key Features
- Group assistance plans for employees
- Customizable benefits packages
- Expanding distribution channel
Target Users: Employers and HR departments
FIXIT Vial (Road Assistance)
Vehicle roadside assistance services.
Key Features
- Roadside breakdown assistance
- Coordination with technical service providers
Target Users: Vehicle owners
At a Glance
- Founded
- 2019
- Headquarters
- Bogota, Colombia
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Assistance services complementary insurance wellness benefits B2B employee benefits
- Insurance Verticals
- Health P&C Personal Specialty/E&S
- Target Customers
- Consumers, Employers
Customers
- Casur (Colombian military pension fund -- institutional partner for Heroes segment)
- Cremil (Colombian military retirement fund -- institutional partner for Heroes segment)
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Last updated: 2026-06-13