Overview
FitInsured is a health and life insurance technology platform for carriers and insurers seeking behavior-based underwriting and policyholder engagement tools. The platform connects wearable devices and health tracking applications to insurance policies, enabling data-driven coverage models in the Canadian market.
The platform collects biometric and activity data -- including physical activity levels, sleep patterns, and heart rate -- from wearable integrations. This data feeds predictive analytics that support underwriting decisions and dynamic premium pricing. Insurance practitioners can leverage FitInsured as a B2B tool to incorporate health data into life and health insurance products, rewarding policyholders for maintaining healthy behaviors through embedded rewards mechanisms.
FitInsured is an early-stage startup that has completed multiple funding rounds including a Series A and two accelerator programs, with boostlab participating in a 2025 round. The company has been recognized on the insurance-canada.ca InsurTech Spotlight as an emerging marketplace solution and is building out its API integrations for wearable device connectivity.
Products & Services
Wearable-Integrated Health Insurance Platform
A platform that connects wearable devices and health tracking applications to insurance policies. Insurers can offer personalized, behavior-based coverage products by collecting real-time health metrics from policyholders.
Key Features
- Real-time health data collection from wearables and health apps
- Dynamic premium pricing based on activity and biometric data
- Health coaching and rewards program integration for policyholders
Target Users: Life and health insurance carriers, insurance practitioners
Predictive Analytics & Underwriting Insights
An analytics module that processes health data collected from wearable integrations to support underwriting decisions. Analyzes medical reports, paramedical tests, and insurance applications to improve risk assessment accuracy.
Key Features
- Predictive health risk scoring from aggregated wearable data
- Support for underwriting notes and medical document analysis
- Insights dashboard for underwriters and product teams
Target Users: Underwriters at life and health insurance carriers
At a Glance
- Headquarters
- Canada
- Employees
- 1-10
- Funding
- Series A
Category & Focus
- Category
- Underwriting & Risk
- Subcategories
- Behavior-based underwriting wearable health data integration usage-based insurance
- Insurance Verticals
- Life & Annuity Health
- Target Customers
- Carriers, Agents/Agencies
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Last updated: 2026-06-15