Finnovating
AI-powered open innovation marketplace connecting insurtechs, fintechs, and financial institutions worldwide
Overview
Finnovating is an open innovation platform and B2B marketplace for the X-Tech sector -- including insurtech, fintech, proptech, regtech, and legaltech -- serving carriers, financial institutions, and technology providers globally. Founded in 2016 by Rodrigo Garcia de la Cruz and headquartered in Madrid, the company operates a network of 25,000-50,000 registered enterprises across 125+ countries, with a dedicated vertical for the insurance industry.
The platform uses a proprietary AI matching algorithm that segments companies across more than 1,000 variables to identify compatible business partners. Corporate clients publish partnership or co-development requirements, and the platform surfaces pre-screened startup candidates -- compressing a discovery process that previously took months into a matter of weeks. Free access is available for startups. A companion AI Solutions Marketplace catalogs 5,000+ AI applications across insurance-relevant categories including fraud detection, claims automation, credit scoring, and policyholder self-service.
The platform has facilitated more than 1,000,000 business connections and runs 50+ international innovation events annually, including the iAwards recognition program for fintech and insurtech startups. The company holds EU Grant status and has received international recognition from organizations in the USA (2017), India (2019), and UK (2020). A notable facilitated deal is the CNP Partners x Yolo partnership, in which CNP Assurances Southern European subsidiary partnered with Italian insurtech Yolo to digitize insurance distribution.
Products & Services
AI Matching as a Service Platform
A global B2B marketplace and matching engine connecting fintech, insurtech, proptech, regtech, and legaltech companies with corporate partners and financial institutions. The algorithm uses 1,000+ segmentation variables to identify high-fit partnerships across 125+ countries.
Key Features
- Proprietary AI matching algorithm applied across 125+ countries
- Digital deal-making workflow compressing partner discovery from months to weeks
- Free platform access for startups to post projects and find corporate clients
- Segmented startup pool spanning insurance, finance, and legal tech verticals
Target Users: Carriers, financial institutions, insurtech startups, and technology providers seeking partnerships or co-development agreements
Open Innovation Challenges
Structured challenges for corporations to source technology solutions. Clients define partnership, acceleration, or equity investment requirements, and the platform routes pre-screened startup applicants.
Key Features
- Challenge publishing with defined requirements and deal types
- Pre-segmented applicant filtering
- Supports partnership, incubation, acceleration, and equity deal types
Target Users: Enterprise insurers and financial institutions running innovation programs
InsurTech Vertical
A dedicated section of the platform connecting insurance carriers and incumbents with insurtech startups. Facilitated collaborations include the CNP Partners x Yolo partnership for digital insurance distribution.
Key Features
- Curated insurtech partner discovery across 125+ countries
- Insurance-specific open innovation deal facilitation
- Featured insurtechs include Bolttech, Kinsu, Lovys, and Yolo
Target Users: Insurance carriers and incumbents seeking insurtech partnerships
AI Solutions Marketplace
A curated catalog of 5,000+ AI applications across categories relevant to financial services and insurance.
Key Features
- Chatbots and virtual assistants for customer service automation
- AI-powered fraud detection for transaction monitoring
- Intelligent credit scoring using AI and big data analytics
- Insurance-specific AI for policy management and claims automation
- Predictive analytics for trend and risk forecasting
Target Users: Carriers, banks, and financial institutions evaluating AI adoption
International Events Program
50+ annual international conferences featuring keynotes, roundtables, real-world case studies, and the iAwards innovation recognition program for fintech and insurtech companies.
Key Features
- 50+ events per year across multiple countries
- iAwards annual innovation recognition program (2026 edition announced)
- Keynote and roundtable formats with C-level participation
Target Users: Insurtech and fintech founders, corporate innovation leaders
At a Glance
- Founded
- 2016
- Headquarters
- Madrid, Spain
- Employees
- 11-50
- Funding
- Bootstrapped
Category & Focus
- Category
- Insurtech Infrastructure
- Subcategories
- Open Innovation Platform AI Matching B2B Marketplace
- Insurance Verticals
- P&C Personal P&C Commercial Life & Annuity Health Specialty/E&S
- Target Customers
- Carriers, MGAs/MGUs, Brokers
Customers
- CNP Partners (Southern European subsidiary of CNP Assurances, France) -- facilitated partnership with Yolo via the platform
- Government of Colombia -- open innovation partnership initiative
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Last updated: 2026-06-13