Ezy Fintech

Digital insurance marketplace and aggregation platform for Bangladeshi consumers

Distribution & Sales Startup Bootstrapped

Overview

Ezy Fintech Limited is a Bangladesh-based insurtech company that develops digital insurance distribution technology for the local market. The company is fully locally owned and operates under Bangladesh's national digital transformation framework.

Its flagship product, Surokkha, is a web and mobile insurance aggregation platform that allows Bangladeshi consumers to compare and purchase insurance policies from multiple partner carriers without paperwork-intensive processes. The platform supports motor vehicle, health, travel, and life insurance products, and accepts payment through popular local methods including Bkash, Nagad, and standard card payments.

Ezy Fintech distributes products from seven partner insurers -- Green Delta Insurance, Sena Kalyan Insurance, Paramount Insurance, Central Insurance, Rupali Insurance, Purabi Insurance, and Protective Islami Life Insurance -- operating as a digital aggregator in a market where traditional distribution relies heavily on agents and physical documentation.

Products & Services

Surokkha Insurance Marketplace

Surokkha is an app-based insurance aggregation and purchase platform available via web (surokkha.com.bd) and mobile app. Customers can compare products from multiple Bangladeshi insurers and complete purchases digitally.

Key Features

Online policy purchase with no branch visit required
Payment via Cards, Bkash, Nagad, and Cash on Delivery
Instant digital policy delivery with optional hard copy
Digital claim submission gateway
Multiple product lines: motor, health, travel, life

Target Users: Bangladeshi insurance consumers seeking digital alternatives to agent-based distribution

At a Glance

Headquarters: Dhaka, Bangladesh
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance Marketplace Digital Distribution Insurance Aggregation
Insurance Verticals: P&C Personal Health Life & Annuity
Target Customers: Consumers