EWA

Ukraine's insurance marketplace connecting carriers, intermediaries, and customers in a unified digital platform

Distribution & Sales Established Bootstrapped

Overview

EWA is a digital insurance marketplace and distribution platform for the Ukrainian market, serving both insurers and intermediaries through a single integrated B2B/B2C environment. Founded in 2015 in Kyiv, the platform provides carriers and agencies with tools to expand online sales and reach customers through a centralized channel.

The platform delivers front-end distribution infrastructure designed to reduce operational costs and accelerate business processes for insurance market participants. EWA supports both sides of the transaction: carriers list and manage products, while intermediaries access and sell those products through a shared digital workspace.

EWA operates in a Ukrainian insurance market that grew 36% year-on-year in 2025 to approximately UAH 74 billion (roughly USD 1.7 billion), with demand driven by mandatory third-party liability (MTPL) and war risk insurance. The company has remained bootstrapped, building its position as a recognized marketplace in this growing segment.

Products & Services

Insurance Marketplace Platform

EWA operates a marketplace where Ukrainian insurance carriers and intermediaries connect to distribute insurance products to consumers. The platform serves as a shared digital storefront enabling carriers to reach customers through multiple intermediary partners.

Key Features

Centralized marketplace for insurance product listing and discovery
B2B portal for carrier and intermediary relationship management
B2C customer-facing interface for policy purchase

Target Users: Ukrainian insurance carriers, insurance agencies and brokers, end consumers

Digital Distribution Infrastructure

EWA provides the underlying distribution infrastructure that allows insurance companies and agencies to expand their online sales capabilities without building proprietary platforms.