Ensuredit

Autonomous operating system for insurance distribution and embedded insurance

Distribution & Sales Growth USD 15.1M (Pre-Series A + Series A)

Overview

Ensuredit is a distribution and embedded insurance platform for carriers, brokers, and enterprises operating in the insurance market. Founded in 2019 and headquartered in Gurugram, India, the company provides B2B SaaS infrastructure that consolidates insurance technology functions including distribution management, embedded insurance, data analytics, and compliance screening into a unified API-first platform.

The platform centers on its Insurance Commerce Engine (ICE), a multi-carrier distribution operating system with 700+ live APIs and 50+ carrier integrations. A companion embedded insurance product, Enbed, allows enterprises to deploy point-of-sale insurance via low-latency APIs and SDKs. Additional modules cover data intelligence, sales operations, AML/sanctions screening, and autonomous AI operations. Deployment options include single-tenant and multi-tenant configurations compatible with AWS, Azure, and GCP.

Ensuredit serves 300+ enterprise clients in India and the Middle East, processing USD 400M+ in gross written premium annually with 40% year-over-year growth. Clients include global insurer Chubb, Ola Electric, S&P Global, and CoverGenius. The company raised USD 4.2M in a Pre-Series A round in 2022 with total funding reaching USD 15.1M across 4 rounds from 91 investors. A Series A round was initiated in March 2025. Operations are expanding to the UAE market with plans to enter the US and European markets in 2026.

Products & Services

ICE (Insurance Commerce Engine)

Multi-carrier distribution operating system for insurance distributors and carriers. Covers the full order-to-cash cycle for insurance distribution with 25+ modules and 700+ live APIs.

Key Features

50+ carrier integrations with multi-currency and multi-language support
Commission tracking, agent hierarchy management, and sales analytics
API-first architecture enabling third-party connectivity

Target Users: Carriers, brokers, MGAs, insurance distributors

Enbed (Embedded Insurance)

Point-of-sale embedded insurance APIs and SDKs designed for enterprises that want to offer insurance products at the moment of purchase.

Key Features

Sub-200ms API latency for real-time insurance offers
Pre-built SDKs for automotive, e-commerce, travel, and lending verticals
Enables enterprises to monetize insurance without building internal distribution infrastructure

Target Users: Enterprises, e-commerce platforms, fintechs, automotive OEMs

Enlyt (Data Intelligence)

Data intelligence module processing 300M+ records for market analytics, risk forecasting, and operational reporting.

Key Features

Business intelligence dashboards with 120+ KPIs
Market intelligence and risk analytics
Agent productivity monitoring and performance management

Target Users: Carriers, brokers, sales operations teams

BI & Sales Ops

Sales operations and business intelligence module for insurance distribution teams.

Key Features

120+ KPI metrics and performance dashboards
Agent hierarchy management and commission tracking
Sales analytics and productivity monitoring

Target Users: Carriers, brokers, sales operations managers

ScreenGuard

Real-time AML and sanctions screening solution for insurance transactions.

Key Features

Screening against 6+ global watchlists
Real-time compliance checks at transaction level
Supports DFSA (UAE), Solvency II/IDD (EU), and NAIC (US) regulatory frameworks

Target Users: Carriers, brokers, MGAs operating in regulated markets

AI Agents

Autonomous workflow automation for insurance operations using AI/ML.

Key Features

Automated distribution workflow management
AI-assisted underwriting decisioning
Claims processing automation

Target Users: Carriers, insurers seeking operational automation

At a Glance

Founded: 2019
Headquarters: Gurugram, India
Employees: 201-500
Funding: USD 15.1M (Pre-Series A + Series A)

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance Insurance Commerce Data & Analytics Compliance & Regulatory
Insurance Verticals: P&C Personal P&C Commercial Life & Annuity Specialty/E&S
Target Customers: Carriers, Brokers, MGAs/MGUs, Agents/Agencies