Eazy Digital

SaaS platform for insurance digitization across Southeast Asia

Distribution & Sales Startup Seed

Overview

Eazy Digital is an agency management and insurance distribution SaaS platform for small and medium-sized carriers, brokers, and agents across Southeast Asia. The platform targets insurers that lack the resources to build or license proprietary software, delivering tools for agent onboarding, workflow automation, policy management, and customer engagement in a single multi-tenant system.

The platform covers the full quote-to-customer lifecycle, including E-KYC verification, commission management, claims submission, and policy renewal. AI-powered features include gamification elements -- leaderboards and challenge-based competitions -- to drive agent engagement, along with real-time performance dashboards. Delivery is web-based SaaS accessible on desktop, tablet, and mobile, with ISO 27001 and SOC 2 certifications.

Founded in 2022 by Harprem Doowa and Maethavee Sukul -- both formerly with Frank Insurance and Bolttech -- Eazy Digital has grown to 200+ partners managing over 850,000 policies digitally. The company raised approximately USD 1.85M across two seed rounds and is expanding from Thailand into Malaysia and the Philippines.

Products & Services

Agency Management Platform

Core platform for insurers covering agent and broker workflow automation from onboarding through policy issuance. Includes E-KYC verification, quote-to-customer journey management, commission rule engines, and real-time performance dashboards.

Key Features

Agent onboarding with digital identity verification (E-KYC)
Configurable commission rules and automated payout management
Real-time dashboards with agent and broker performance tracking

Target Users: Insurance carriers, brokers

Campaigns & Competitions

Gamification layer that motivates agent engagement and sales performance through leaderboards, streaks, challenges, and reward tracking.

Key Features

Configurable competitions and sales challenges
Leaderboard rankings and streak tracking
Points and rewards engine

Target Users: Insurers and distributors managing field agent networks

Policy & Claims Management

Self-service portal for policyholders to manage coverage, submit claims, and handle renewals. Includes automated billing and payment processing.

Key Features

Customer self-service portal for policy management and renewals
Digital claims submission and tracking
Automated billing with payment gateway integrations

Target Users: Insurers, policyholders

Broker Solutions

Specialized CRM for brokers managing leads, quotes, and group policies including employee benefits programs.

Key Features

Lead tracking and quote management
Group policy administration for employee benefits
Broker-specific performance reporting

Target Users: Insurance brokers

Direct-to-Consumer Platform

E-commerce front-end enabling insurers to sell policies directly to consumers with quote comparison and embedded analytics.

Key Features

Consumer-facing quote and buy journey
Product comparison tools
Sales and conversion analytics

Target Users: Carriers selling direct

Chat & Communications Platform

AI-assisted customer messaging layer with support for in-platform notifications, SMS, and email campaigns.

Key Features

AI-powered chat for customer interactions
Multi-channel notifications (SMS, email, in-app)
Automated engagement and retention messaging

Target Users: Insurers, brokers

At a Glance

Founded: 2022
Headquarters: Bangkok, Thailand
Employees: 11-50
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Agency Management Policy Administration Customer Engagement Digital Distribution
Insurance Verticals: Life & Annuity P&C Personal P&C Commercial Group Benefits
Target Customers: Carriers, Brokers, Agents/Agencies