Overview
easyinsurance is a distribution and sales platform for Pakistani consumers, offering online insurance comparison and purchase across life, health, auto, travel, home, and specialty lines. The company connects users with 24+ licensed Pakistani insurance providers, enabling side-by-side quote comparison and online enrollment without requiring agent intermediary.
The platform delivers a web-based self-service experience covering individual health, family health, corporate group insurance, term life, auto, travel, motor third-party insurance (MTPI), home, and solar coverage. Policies are purchased and managed through an online customer portal, with post-purchase claims assistance included.
Founded in 2017 by M Fahad Iqbal, the company participated in the National Incubation Center (NIC Islamabad) and Invest2Innovate accelerator programs, winning the regional stage of the 1776 Challenge Cup. The platform has accumulated over 4,000 customer reviews with a 4.9/5 rating and holds a strategic group health insurance partnership with P@SHA (Pakistan Software Houses Association), serving the country's technology sector workforce.
Products & Services
Insurance Comparison & Purchase Platform
A multi-line insurance comparison portal enabling Pakistani consumers to receive quotes from 24+ licensed insurers, compare coverage options, and purchase policies online.
Key Features
- Quote comparison across multiple insurers in a single search
- Online policy purchase and enrollment without agent intermediary
- Coverage across life, health, auto, travel, home, MTPI, and solar products
- Customer account portal for policy management
Target Users: Individual consumers, families, small businesses
Group & Corporate Insurance
Employer-focused insurance solution offering group health and employee benefits programs, including partnerships with trade associations for member-level pricing.
Key Features
- Group health insurance for companies and organizations
- Customized employee benefits packages
- Association partnership model (P@SHA member discount program)
Target Users: Employers, trade associations
Claims Assistance
Post-purchase support service providing guidance through the insurance claims process.
Key Features
- Claims navigation and documentation support
- Liaison with insurer on behalf of policyholder
Target Users: Existing policyholders
At a Glance
- Founded
- 2017
- Headquarters
- Karachi, Pakistan
- Employees
- 1-10
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance Aggregator Comparison Platform Digital Storefront
- Insurance Verticals
- Life & Annuity P&C Personal Health Group Benefits
- Target Customers
- Consumers, Employers
Customers
- P@SHA (Pakistan Software Houses Association) -- group health insurance partnership
- RG Blue Communications (CEO testimonial)
- CyberVision (CEO testimonial)
Links
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Last updated: 2026-05-17