easyinsurance

Pakistan's free and independent online insurance comparison platform

Distribution & Sales Startup Seed

Overview

easyinsurance is a distribution and sales platform for Pakistani consumers, offering online insurance comparison and purchase across life, health, auto, travel, home, and specialty lines. The company connects users with 24+ licensed Pakistani insurance providers, enabling side-by-side quote comparison and online enrollment without requiring agent intermediary.

The platform delivers a web-based self-service experience covering individual health, family health, corporate group insurance, term life, auto, travel, motor third-party insurance (MTPI), home, and solar coverage. Policies are purchased and managed through an online customer portal, with post-purchase claims assistance included.

Founded in 2017 by M Fahad Iqbal, the company participated in the National Incubation Center (NIC Islamabad) and Invest2Innovate accelerator programs, winning the regional stage of the 1776 Challenge Cup. The platform has accumulated over 4,000 customer reviews with a 4.9/5 rating and holds a strategic group health insurance partnership with P@SHA (Pakistan Software Houses Association), serving the country's technology sector workforce.

Products & Services

Insurance Comparison & Purchase Platform

A multi-line insurance comparison portal enabling Pakistani consumers to receive quotes from 24+ licensed insurers, compare coverage options, and purchase policies online.

Key Features

Quote comparison across multiple insurers in a single search
Online policy purchase and enrollment without agent intermediary
Coverage across life, health, auto, travel, home, MTPI, and solar products
Customer account portal for policy management

Target Users: Individual consumers, families, small businesses

Group & Corporate Insurance

Employer-focused insurance solution offering group health and employee benefits programs, including partnerships with trade associations for member-level pricing.

Key Features

Group health insurance for companies and organizations
Customized employee benefits packages
Association partnership model (P@SHA member discount program)

Target Users: Employers, trade associations

Claims Assistance

Post-purchase support service providing guidance through the insurance claims process.

Key Features

Claims navigation and documentation support
Liaison with insurer on behalf of policyholder

Target Users: Existing policyholders

At a Glance

Founded: 2017
Headquarters: Karachi, Pakistan
Employees: 1-10
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Insurance Aggregator Comparison Platform Digital Storefront
Insurance Verticals: Life & Annuity P&C Personal Health Group Benefits
Target Customers: Consumers, Employers

Customers

P@SHA (Pakistan Software Houses Association) -- group health insurance partnership
RG Blue Communications (CEO testimonial)
CyberVision (CEO testimonial)