Direct Assurance Maroc

Digital insurance brokerage in Morocco offering instant online quotes and coverage across personal insurance lines.

Distribution & Sales

Overview

Direct Assurance Maroc is a digital insurance brokerage serving individual consumers in Morocco. The platform is operated by Assurance Atlantique Sud, trading as Assurances Atlantique, a Moroccan insurance broker licensed under Moroccan insurance code law 17-99/64-12 (agrement no. COU3371.0.CA.2024.445). Despite the shared name, the company is not affiliated with the French AXA-owned Direct Assurance carrier; the operating entity is a longstanding Moroccan brokerage that added an online quoting brand to its existing business.

The company offers instant online quoting and purchase for auto, motorcycle, home, travel, personal accident, hunting liability, domestic and international health, medical assistance, and intern insurance, all through a single multi-step quote engine. Rather than operate as a single-carrier channel, it works with multiple insurance carriers across the Moroccan market, placing risk on behalf of clients in a broker model paired with a digital front end.

For auto insurance, the quoting engine collects vehicle- and risk-specific details, including make, fuel type, registration series, fiscal power, body type, and coverage tier, to generate a live price, distinguishing the platform from a lead-generation form. In December 2025, the Professional Association of Moroccan Brands (APMM) recognized Direct Assurance Maroc with a "Made in Morocco" label, describing it as the first online insurance platform in the country. Native mobile apps are available through the Google Play and Apple App Store.

Products & Services

Devis Instantane (Instant Quote Engine)

A multi-step online quote-and-bind flow. For auto insurance, selecting a vehicle type and submitting contact details unlocks a detailed vehicle-specific quote form covering brand, fuel type, registration series, fiscal power, body type, circulation and license dates, coverage tier (liability, collision, comprehensive), and vehicle value, which drives to a live price.