Deployit
Single-API embedded insurance distribution infrastructure for India's banking and fintech channels
Overview
Deployit is an embedded insurance distribution platform for banks, NBFCs, fintechs, and brokers operating in India's general and health insurance market. The platform connects distributors with more than 35 insurance carriers through a single API, enabling rapid deployment of credit-linked, health, and general insurance products without requiring partners to manage individual carrier relationships or regulatory compliance directly.
The platform is built around an API-first model: one integration grants access to over 200 insurance products across the carrier network, with policy issuance completed in approximately 6 minutes. Core capabilities include AI-powered underwriting, policy issuance and quoting, renewals management, claims management, and dedicated bancassurance infrastructure for bank distribution channels. The platform is built for IRDAI compliance and India's dense, multi-channel distribution environment.
Deployit was founded by engineers and operators with extensive experience inside India's largest banks and general insurers. The company serves banks launching credit-linked policies at checkout, fintechs embedding insurance into financial products, brokers managing multi-carrier distribution, and insurers coordinating across channels from a single system.
Products & Services
Policy Issuance & Quoting
Multi-carrier policy issuance and quoting through a single API integration. Distributors can access more than 35 carriers and over 200 products without building individual carrier connections.
Key Features
- Multi-carrier quoting across 35+ insurer integrations
- Policy issuance in approximately 6 minutes
- Pre-built IRDAI-compliant workflows
Target Users: Banks, NBFCs, fintechs
AI Underwriting Software
Automates underwriting risk assessment for both distributors and insurers, reducing manual steps and accelerating policy decisions at the point of distribution.
Key Features
- AI-powered risk scoring and assessment
- Automated underwriting workflow configuration
- Carrier-agnostic underwriting layer
Target Users: Insurers, distributors
Renewals Management
Handles policy renewal tracking, retention workflows, and multi-carrier renewal coordination for distribution partners across the carrier network.
Key Features
- Automated renewal tracking and notifications
- Multi-carrier renewal coordination
- Configurable retention workflow management
Target Users: Banks, NBFCs, brokers
Claims Management
Manages the end-to-end claims lifecycle from initial filing through settlement, integrated with multiple carrier systems and with built-in audit trail capabilities for regulatory compliance.
Key Features
- Full-cycle claims lifecycle management
- Multi-carrier claims routing and tracking
- Audit trail for IRDAI regulatory compliance
Target Users: Distributors, insurers
Bancassurance Platform
Enables banks to embed insurance products into customer-facing credit and savings products. Supports credit-linked policy launch in weeks rather than months.
Key Features
- Credit-linked policy integration at point of lending
- Bank-specific workflow and product configuration
- Health floater and general insurance product access
Target Users: Banks, NBFCs
Distribution Management System
Gives insurers a single platform to coordinate distribution across banking, broker, and fintech channels with configurable partner onboarding and product management.
Key Features
- Multi-channel distribution coordination
- Partner-configurable product and workflow setup
- Single insurer view across all distribution channels
Target Users: Insurers
Health Insurance Infrastructure
Provides banks, NBFCs, and fintechs with embedded health insurance capabilities -- including health floaters and group health -- without separate carrier integrations.
Key Features
- Health floater and group health product access
- Embedded checkout integration for health products
- DPDP-compliant data handling
Target Users: Banks, fintechs, NBFCs
At a Glance
- Headquarters
- India
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Bancassurance API Platform Distribution Management
- Insurance Verticals
- P&C Commercial Health
- Target Customers
- Carriers, Brokers
Links
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Last updated: 2026-07-12