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Demandoo

On-demand, usage-based insurance for the gig economy and shared mobility sector

Distribution & Sales Startup Seed
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Overview

Demandoo is an embedded insurance platform for gig economy, shared mobility, and delivery businesses. The company provides usage-based insurance products that digital platforms can integrate directly into their apps via API, enabling workers and users to activate and deactivate coverage on demand -- paying only for active work sessions. Core insurance lines include third-party liability, personal accident, professional liability, and mobility coverage for e-scooters, bikes, and commercial fleets.

The platform centers on a proprietary AI risk engine that analyzes rider behavior, vehicle telematics, weather data, and traffic conditions to generate actuarial models and personalized risk profiles. This allows Demandoo to price fractional, short-duration coverage in real time. Carrier relationships include global reinsurers and Madanes Insurance Group, Israel's largest insurance group, which co-founded the company.

Demandoo launched commercial operations in July 2020, securing Wolt -- an international food delivery platform -- as a founding customer, providing personal accident and third-party liability coverage for thousands of delivery couriers. In 2021, the company expanded to corporate fleet coverage through a partnership with Pizza Hut Israel for e-bike delivery operations. Eyal Waldman, former CEO of Mellanox Technologies (acquired by NVIDIA for USD 7B), sits on the board as an investor.

Products & Services

Third-Party Liability

Covers physical damage to third parties caused by the insured party's negligence. Designed for delivery couriers, gig workers, and fleet operators whose activities create liability exposure during active work sessions. Coverage activates and deactivates per session.

Key Features

  • Per-session activation via platform API
  • Covers pedestrian accidents and third-party property damage
  • Applicable to delivery couriers, freelancers, and fleet operators

Target Users: Gig platforms, delivery operators, freelance marketplaces

Personal Accident Insurance

Provides monetary compensation for bodily injury to the insured worker during active coverage periods. Designed for e-scooter and courier delivery workers who face physical risk during work sessions and lack traditional employer safety nets.

Key Features

  • Usage-based activation during working hours only
  • Covers bodily injury sustained during active sessions
  • Proportional compensation based on injury severity

Target Users: Delivery couriers, gig workers, e-scooter riders

Professional Liability (Professional Indemnity)

Covers financial losses arising from errors in professional service delivery. Targets freelance marketplaces and professional service platforms, covering lawyers, accountants, engineers, and other professionals for client financial harm resulting from errors.

Key Features

  • Per-engagement or per-session coverage activation
  • Claims-made basis
  • Suitable for knowledge-work freelance platforms

Target Users: Freelance marketplaces, professional service gig platforms

Mobility Insurance

Bundled on-demand coverage for e-scooters, bikes, shared cars, vans, and commercial fleets. Designed to embed into mobility platform apps with per-ride or per-hour activation. Supports both consumer and corporate fleet use cases.

Key Features

  • Per-ride or per-hour billing
  • Supports multiple vehicle types
  • Embeds into existing mobility app flows

Target Users: Shared mobility operators, fleet managers, e-scooter platforms

Loss of Work Capacity (Income Protection)

Covers medical expenses and proportional income loss from permanent injuries that impair job performance. Designed for gig workers who lack employer-provided disability coverage.

Key Features

  • Proportional payout based on measured capacity loss
  • Covers medical expenses and future earning loss
  • Targeted at workers without employer safety nets

Target Users: Independent contractors, gig workers

Dispute Cover (E-commerce Insurance)

Reimburses financial losses for reshipped products resulting from delivery delays, damage, or customer dissatisfaction. Designed for e-commerce sellers handling returns and dispute resolution.

Key Features

  • Covers reship costs from delivery failures
  • Applicable to e-commerce platform sellers
  • Claims-made coverage

Target Users: E-commerce platforms, online marketplace sellers

At a Glance

Founded
2019
Headquarters
Tel Aviv, Israel
Employees
11-50
Funding
Seed

Category & Focus

Category
Distribution & Sales
Subcategories
Embedded Insurance Usage-Based Insurance API Integration
Insurance Verticals
P&C Commercial P&C Personal Specialty/E&S
Target Customers
Carriers, Consumers

Customers

  • Wolt -- international food delivery platform; founding partner; personal accident and third-party liability coverage for thousands of delivery couriers
  • Pizza Hut Israel -- corporate e-bike delivery fleet; third-party liability coverage for delivery operations

Links

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Last updated: 2026-06-25