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Defentry

White-label identity protection and cyber safety platform for insurance and security partners

Specialty Solutions Growth Seed
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Overview

Defentry is a white-label identity protection and cyber safety SaaS platform based in Stockholm, Sweden. The company provides insurance carriers, security firms, banks, telcos, and retailers with a fully brandable platform that enables them to offer identity monitoring and fraud protection services to their own customers. Its target customers are primarily European insurers and security companies seeking to add digital safety capabilities under their own brand.

The platform delivers real-time monitoring of personal data across the open web, dark web, deep web, government registries, and credit bureau databases, detecting over 20 million exposed credentials daily. Core capabilities include breach alerts, AI-powered personal data removal, dark web scanning, embedded fraud insurance, on-demand fraud expert support, and gamified cyber safety coaching. Partners integrate the platform via API and launch it under their own brand with minimal development effort.

Founded in 2015 by Farid Lalami and Christer Hernestig, Defentry raised a EUR 1.63M seed round in 2020 led by Spintop Ventures, followed by a SEK 7M share issue in 2024. The company reports approximately SEK 16M in revenue for 2023 and approximately 40% annual growth. Partners include Securitas, Trygg Hansa, Tryg, and mySafety Insurance.

Products & Services

White-Label Cyber Safety Platform

A fully modular, brandable SaaS platform that lets insurers, banks, telcos, and security companies offer identity protection services under their own brand. Partners configure the modules they need and deploy with minimal integration effort.

Key Features

  • Fully white-labeled interface and branding
  • Modular configuration for rapid partner deployment
  • API-based integration for partner systems

Target Users: Insurance carriers, security companies, banks, telcos, retailers

Real-Time Breach Alerts

Continuous monitoring of personal and company data across open web, dark web, deep web, government records, and credit bureaus. Users receive immediate alerts when their data appears in a breach or leak.

Key Features

  • Monitors 20+ million exposed credentials per day
  • Coverage of open web, dark web, deep web, government registries, and credit bureaus
  • Immediate notification upon detection

Target Users: End users of partner platforms (via white-label)

Private ID (AI-Powered Data Removal)

Automated removal of exposed personal data from data broker sites and public sources. Launched in July 2025 as the company's first AI-based product.

Key Features

  • Automated identification and removal requests to data broker sites
  • AI-driven detection of exposed or unwanted personal data
  • Ongoing protection reducing residual risk from past leaks

Target Users: End users seeking personal data privacy

Dark Web Monitoring

Continuous scanning of dark web marketplaces and forums for leaked credentials, personal identifiers, and financial information.

Key Features

  • Continuous dark web scanning
  • Alerts on detected personal data exposures
  • Founding capability of the platform

Target Users: End users of partner platforms

Embedded Insurance and Fraud Recovery

Insurance-backed fraud recovery built into the platform, providing financial protection and hands-on expert assistance when identity fraud occurs.

Key Features

  • Embedded fraud insurance coverage
  • On-demand access to fraud recovery experts
  • Designed for deployment by insurance carrier partners

Target Users: Insurance carriers embedding fraud recovery into their products

Cyber Safety Coaching

Gamified security awareness training and simulations for end users. Educates users on digital identity protection and fraud recognition, delivered through the partner's branded interface.

Key Features

  • Gamified training and simulations
  • Awareness of digital fraud and identity threats
  • Delivered via white-label partner interface

Target Users: End users of partner platforms

At a Glance

Founded
2015
Headquarters
Stockholm, Sweden
Employees
11-50
Funding
Seed

Category & Focus

Category
Specialty Solutions
Subcategories
Cyber safety Identity protection Fraud prevention White-label SaaS
Insurance Verticals
P&C Personal Specialty/E&S
Target Customers
Carriers, Brokers

Customers

  • Securitas -- global security company; white-label digital safety app; three-year renewal signed January 2024
  • mySafety Insurance -- insurance partner; two-year renewal signed March 2024
  • Trygg Hansa -- major Nordic insurer
  • Tryg -- major Nordic insurer
  • Eniro -- Nordic digital services company
  • Elgiganten -- Nordic consumer electronics retailer
  • Sensor Forsakring (Soderberg and Partners) -- Swedish insurance mediation

Links

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Last updated: 2026-06-13