Covomo

B2B2C comparison portal and embedded insurance platform for specialty and niche insurance products in Germany

Distribution & Sales Growth Series A

Overview

Covomo is a distribution and sales platform for specialty and niche insurance products, operating in the German market. The company provides insurance brokers, banks, and financial service providers with a B2B2C comparison portal (Vertriebsportal) offering access to over 1,200 insurance tariffs from more than 100 carriers across travel, pet, mobility, electronics, and specialty insurance categories.

The platform delivers a REST API for embedded insurance integration, enabling partners to embed insurance products directly into checkout flows and customer journeys. A digital safe application allows end customers to manage valuables and coverage documentation. Covomo emphasizes low advisory effort for partners through automated, fully digitized distribution workflows.

Founded in 2017, Covomo has grown to serve brokers representing over 80% of the German brokerage market, with more than 21 million end customers accessible through its partner network. The company raised EUR 2.45M from investors including Technologiefonds Hessen and Policen Direkt Group and is recognized as a market leader in specialty and niche insurance comparison in Germany.

Products & Services

Vertriebsportal (Distribution Portal)

A B2B2C comparison platform giving broker partners access to 1,200+ insurance tariffs from 100+ carriers. Covers travel, pet, mobility, electronics, and specialty insurance categories, as well as utility switching services.

Key Features

1,200+ insurance products from 100+ carriers in one interface
Fully digitized comparison and advisory workflows
Partner-branded or white-label deployment options

Target Users: Insurance brokers, broker networks, financial service providers

Embedded Insurance API

A REST API enabling partners to integrate insurance products directly into their existing digital customer journeys and checkout flows.

Key Features

Plug-and-play REST API integration
Supports travel, pet, electronics, and specialty products
EU data residency and GDPR/DSGVO compliant

Target Users: Banks, fintech platforms, e-commerce operators, comparison platforms

Digital Safe Application

A customer-facing application for managing valuables and insurance policy documentation in one place.

Key Features

Centralized inventory and coverage management
Digital documentation storage
Customer-facing self-service

Target Users: End consumers via partner distribution channels

Comparison Calculators

Interactive online calculators for various insurance categories available via the Covomo portal and partner integrations.

Key Features

Category-specific calculation engines
Embeddable via API or web widget
Real-time tariff retrieval

Target Users: Insurance brokers, end consumers

At a Glance

Founded: 2017
Headquarters: Frankfurt am Main, Germany
Employees: 11-50
Funding: Series A

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance Insurance Comparison Digital Distribution B2B2C Platform
Insurance Verticals: P&C Personal Specialty/E&S
Target Customers: Brokers, Carriers, Agents/Agencies