Cover-More Group
Travel insurance and assistance MGA operating under Zurich Insurance Group, covering more than 17 million travellers a year across 15+ countries.
Overview
Cover-More Group is a travel insurance MGA writing medical, security and travel-protection cover for leisure and business travellers, distributed direct-to-consumer and through embedded partner channels such as airlines, travel agencies, financial institutions and retail checkouts. The company was founded in Sydney in 1986 and holds leading market positions in Australia, the United States, Brazil, Argentina, Ireland and New Zealand.
Zurich Insurance Group acquired Cover-More in April 2017 for roughly USD 551M (AUD 722M), placing it inside Zurich's Global Ventures division alongside a portfolio of regional travel-insurance brands. In December 2024, Zurich combined Cover-More with the AIG Travel and Travel Guard businesses it had separately acquired and launched the group under a single "Zurich Cover-More" corporate brand.
Cover-More runs 24/7 assistance command centres in Australia, Argentina, Canada and the United Kingdom that handle emergency medical response and travel-security support for its policyholders, and it distributes cover through an API-based platform embedded into partner booking and checkout flows.
Products & Services
Cover-More Travel Insurance
Core travel insurance line for leisure and business travel, sold directly to consumers and through partner channels in Australia and other markets.
Distribution: Direct-to-consumer and partner channels
Freely
Digital travel-safety brand launched in 2020 that uses Sentiance activity and location data to send real-time safety alerts alongside its travel protection cover.
Distribution: Digital, including a European distribution partnership with Booking.com established in 2020
Impulse
An API-driven distribution platform used to embed customizable travel insurance offers into partner checkout flows across travel agencies, airlines, banks and retailers.
Distribution: Embedded/API integration with partner platforms
Travelex Insurance Services
US-market travel insurance brand, acquired by Cover-More in 2016.
Universal Assistance
Travel insurance and assistance brand focused on the Latin America market.
Blue Insurance
Ireland-based travel insurance brand, acquired by Cover-More in 2018.
World Travel Protection
Corporate and business travel risk-management and assistance brand, brought into the group following the 2017 Zurich acquisition.
At a Glance
- Founded
- 1986
- Headquarters
- North Sydney, NSW, Australia
- Employees
- 201-500
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Specialty Solutions
- Insurance Verticals
- P&C Personal Specialty/E&S
- Target Customers
- Consumers, Brokers
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Last updated: 2026-08-12