Cobee

Employee benefits superapp centralizing flexible compensation and insurance for mid-to-large companies

Distribution & Sales Growth Acquired

Overview

Cobee is an employee benefits distribution platform for employers, enabling HR teams at mid-to-large companies to manage and administer flexible compensation packages -- including health insurance and life insurance -- alongside non-insurance benefits through a single dashboard. The platform primarily serves companies in Spain, Portugal, and Mexico. In September 2024, Cobee was acquired by Pluxee, a global employee engagement company, and operates as Cobee by Pluxee.

The platform consolidates over twelve benefit categories -- health insurance, life insurance, meal vouchers, transport passes, childcare, training courses, gym memberships, vehicle leasing, IT equipment, and employee discounts -- into a unified HR admin interface and employee mobile app. Employees access all benefits through a single physical and virtual VISA card. HR teams process bulk changes via CSV synchronization and monitor adoption through real-time analytics dashboards.

Founded in 2019 by Borja Aranguren, Ignacio Travesi, and Daniel Olea, Cobee raised USD 57.5M across Seed, Series A, and Series B rounds from investors including Octopus Ventures, Notion Capital, Balderton Capital, and Speedinvest. Before its acquisition, the company served more than 1,500 employer clients with over 100,000 employee users across three countries.

Products & Services

Multi-Benefit Platform

An HR administration platform that consolidates 12+ benefit types under a single dashboard and employee-facing mobile app, with a unified VISA card for benefit access.

Key Features

Single physical and virtual VISA card covering all benefit categories
Real-time HR analytics dashboard with benefit adoption tracking
Bulk employee management via CSV file synchronization
Customizable benefit plans configurable by employee group or role
Flexible consumption without mandatory monthly recharges

Target Users: HR teams at mid-to-large companies

Employee Mobile App

Native iOS and Android application giving employees direct access to benefit balances, transaction history, and benefit activation.

Key Features

View and activate health insurance and other enrolled benefits
Access digital VISA card for in-store and online purchases
Real-time balance and transaction tracking

Target Users: Employees at client companies

At a Glance

Founded: 2019
Headquarters: Madrid, Spain
Employees: 201-500
Funding: Acquired

Category & Focus

Category: Distribution & Sales
Subcategories: Employee Benefits Platform Flexible Compensation Insurance Distribution
Insurance Verticals: Health Group Benefits Life & Annuity
Target Customers: Employers