CHOYS
Employee wellbeing, engagement, and group insurance platform for SMEs in Southeast Asia.
Overview
CHOYS is a group benefits and employee wellbeing SaaS platform for small and medium enterprises (SMEs) in Southeast Asia. Founded in 2022 and headquartered in Singapore, the platform combines group health insurance with wellness and engagement tools, targeting the gap between employer intent and actual program delivery for HR teams at growing companies.
The platform integrates WhatsApp, Slack, and email to automate wellness program delivery -- from launch through completion tracking -- and uses gamification such as step challenges, leaderboards, and reward redemption to drive employee participation. CHOYS offers group medical, outpatient, and dental insurance through underwriting partnerships with Singlife and Fluid, including a buy-now-pay-later employee benefits plan designed for SMEs. An AI-powered program builder and analytics dashboard enable small HR teams to run structured wellbeing initiatives without significant manual overhead.
CHOYS closed a USD 1.1M seed round in August 2023, with participation from Wing Vasiksiri, Foremast, Antler, and Fintech Nation Fund. Customers include Kopi Kenangan, Antler, CMC Invest, and Zenyum, among others across the region. The platform is ISO 27001 certified.
Products & Services
CHOYS Benefits
Group health insurance and employee assistance programs distributed through the platform. Products include group medical, group outpatient, and group dental insurance, along with 24/7 mental health support (counseling, coaching, clinician access) and Virtual GP telehealth services. Underwritten in partnership with Singlife and Fluid, with an SME-focused buy-now-pay-later payment option.
Key Features
- Group medical, outpatient, and dental insurance products
- Buy-now-pay-later employee benefits plan for SMEs
- 24/7 mental health support and Virtual GP telehealth
- Enrollment and administration via employer portal
Target Users: HR teams and employers at SMEs
AI Program Builder
Automated tool for HR teams to design and launch employee wellbeing programs with scheduling, reminders, and completion tracking built in. Reduces manual HR effort by automating follow-up and reporting.
Key Features
- AI-guided wellbeing program creation
- Automated scheduling and reminder delivery via WhatsApp, Slack, and email
- Completion tracking and reporting
Target Users: HR managers at SMEs
CHOYS Fit
Physical activity and mental wellbeing challenges delivered through the mobile app. Employees participate in step challenges, fitness goals, and mental health activities with leaderboards and team competitions to drive participation.
Key Features
- Step challenges and fitness goal tracking
- Team leaderboards and competitions
- Mental health activity modules
Target Users: Employees at CHOYS-enabled organizations
CHOYS Engage
Workplace community-building tools designed to support social connection across distributed and remote teams. HR teams use it to run structured engagement programs with automated follow-up.
Key Features
- Structured team engagement programs
- Automated follow-up sequences
- Social connection features for distributed teams
Target Users: HR teams managing remote or distributed workforces
AI Insights
Analytics dashboard providing employers with data on employee participation, engagement scores, and program effectiveness. Enables data-driven decisions about benefits and wellness investment.
Key Features
- Participation and engagement rate tracking
- Program effectiveness metrics
- CSV export for reporting
Target Users: HR managers and business leaders
At a Glance
- Founded
- 2022
- Headquarters
- Singapore, Singapore
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Specialty Solutions
- Subcategories
- Employee Benefits Group Insurance Wellness Engagement
- Insurance Verticals
- Group Benefits Health
- Target Customers
- Employers
Customers
- Kopi Kenangan
- Antler
- CMC Invest
- Zenyum
- HeyMax
- Slash
- Kitabisa
- AST
- MMS
Links
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Last updated: 2026-06-13