Busqo

Colombia's online insurance comparison and purchase platform

Distribution & Sales Established Series A

Overview

Busqo is an online insurance marketplace serving consumers in Colombia, enabling them to compare and purchase vehicle, home, and mandatory vehicle liability (SOAT) insurance policies from multiple carriers through a single digital platform. The company was founded in 2010 under the name RedSeguro and pioneered online insurance distribution in Latin America before rebranding to Busqo.

The platform operates as an insurance broker and comparison tool, aggregating quotes from multiple recognized Colombian insurance carriers and providing free telephone advisory throughout the purchasing process. Customers can compare coverage options and pricing to save up to 50% on premiums, with the platform offering transparency in insurance advice without acting as an underwriter.

In 2016, Busqo merged with Asegurate Facil with backing from Axon Partners Group and Velum Ventures, creating one of the largest online insurance groups in Latin America and capturing approximately 70% of the online insurance sales market in Colombia at the time. As of 2025, the company reports annual revenue of approximately USD 15.5 million.

Products & Services

Online Insurance Marketplace

Busqo operates a digital comparison platform that connects consumers with multiple insurance carriers for online quoting and purchasing. The platform aggregates quotes in real time and supports the full purchase cycle.