Bruno

Mexico's digital insurance operating system for comparing, purchasing, and managing policies

Distribution & Sales Startup Corporate-Backed

Overview

Bruno is a digital insurance distribution platform for consumers and businesses in Mexico, offering multi-carrier comparison and self-service policy management across auto, home, medical, travel, and personal belongings coverage. It operates as a licensed insurance agent (Agente de Seguros) under the legal entity Bruno, Agente de Seguros SA de CV, and is accessible via web and iOS and Android mobile apps.

The platform provides a multi-insurer quotation engine that connects users with several major Mexican carriers in a single flow, alongside a digital insurance vault where clients can store and manage all their policies -- including those purchased outside Bruno -- in one place. For business partners, Bruno offers an embedded distribution capability targeting automotive groups, agency networks, digital banks, auto finance companies, and vehicle marketplaces, with automated policy issuance, recurring billing, and renewal management.

Founded in 2019 by Alfonso Gonzalez Elizondo and backed by Stella Holdings, a Mexican conglomerate active in Technology, Foods, Financial, Energy, and Mobility sectors, Bruno had processed roughly 5,100 quotations with a 24% conversion rate and 325 active policies across 8 distribution channels and 5 insurer integrations as of early 2026.

Products & Services

Multi-Insurer Quotation Engine

A real-time comparison engine that retrieves quotes from multiple Mexican insurance carriers in a unified flow, enabling consumers to compare and purchase coverage directly online.

Key Features

Side-by-side price and coverage comparison across carriers
Claims up to 25% savings vs. single-carrier purchasing
Covers auto, home, medical, personal belongings, travel, and pet insurance

Target Users: Individual consumers in Mexico

Digital Insurance Vault

A 24/7 self-service portal where clients can store, access, and manage all their insurance policies in one place, including policies not purchased through Bruno, with offline document access.

Key Features

Centralized policy storage across all insurers
Offline document access via mobile app
Real-time claims tracking and WhatsApp-integrated support

Target Users: Individual policyholders

B2B Distribution Platform (Insurance OS)

A white-label or embedded distribution capability allowing business partners to offer insurance through their own channels, with automated quote-to-policy issuance, recurring payment collection, and renewal management.

Key Features

Automated issuance without manual intervention
Recurring payment and renewal automation
API integrations with multiple carriers and distribution partners

Target Users: Automotive groups, agency networks, digital banks, auto finance platforms, vehicle marketplaces

Mobile Apps (iOS and Android)

Native apps enabling mobile-first insurance management, real-time claims tracking, and WhatsApp Business customer support integration.

Key Features

Full policy management on iOS and Android
WhatsApp Business customer support integration
Offline document access

Target Users: Individual consumers and policyholders

At a Glance

Founded: 2019
Headquarters: San Pedro Garza Garcia, Nuevo Leon, Mexico
Employees: 11-50
Funding: Corporate-Backed

Category & Focus

Category: Distribution & Sales
Subcategories: Digital Insurance Platform Embedded Insurance Multi-Carrier Comparison
Insurance Verticals: P&C Personal Health Specialty/E&S
Target Customers: Consumers, Carriers, Agents/Agencies, Brokers