BREATHE LIFE
Cloud-based life insurance distribution platform for carriers and advisors (acquired by Zinnia, 2022)
Overview
Breathe Life was a Montreal-based insurtech that built a cloud-based SaaS platform for digital life insurance distribution. Founded in 2018 by Ian Jeffrey, Arach Tchoupani, Jean-Nicholas Hould, and Sebastien Malherbe, the platform connected life insurance carriers with consumers and advisors through digital, advisor-assisted, or hybrid distribution workflows.
In March 2022, Breathe Life was acquired by SE2, a US-based insurance technology and administration company, which subsequently rebranded as Zinnia. The Breathe Life technology was integrated into Zinnia's product suite as the Digital Insurance Desk and hybrid advisor-led distribution capabilities, expanding Zinnia's distribution reach into Canada and adding direct-to-consumer (DTC) and advisor-led channels to the platform.
The breathe-life.com domain is no longer active and the Breathe Life brand has been fully absorbed into Zinnia.
Products & Services
Breathe Life Platform
Cloud-based SaaS platform enabling life insurance carriers to distribute products digitally -- through a direct consumer channel, through licensed advisors, or in a hybrid consumer-advisor flow.
Key Features
- Digital quoting and application workflow for consumers
- Advisor-assisted distribution interface for licensed agents
- Hybrid consumer-advisor flows for complex products
- Policy lifecycle data and analytics for carrier operations
Target Users: Life insurance carriers, independent advisors
At a Glance
- Founded
- 2018
- Headquarters
- Montreal, Quebec, Canada
- Employees
- 11-50
- Funding
- Acquired (CAD ~11.5M raised pre-acquisition)
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital Life Insurance Distribution Advisor-Assisted Distribution Direct-to-Consumer
- Insurance Verticals
- Life & Annuity
- Target Customers
- Carriers, Agents/Agencies
Links
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Last updated: 2026-04-09