Brainsure
AI-powered lead generation and sales platform for insurance distribution networks
Overview
Brainsure is a sales-technology platform for insurance intermediaries that combines managed lead generation campaigns with an AI-driven sales assistant. Founded in 2023 and based in Milan, Italy, the company serves brokers and agencies across the Italian insurance market, focusing on P&C, Health, Cyber, and D&O lines.
The company delivers two integrated layers of capability: outbound lead generation campaigns that use omnichannel outreach and data targeting to produce qualified sales appointments, and Nexa -- its proprietary AI platform -- which supports intermediaries in real time during client interactions. Nexa aggregates policy data from 35 sources across five insurance branches, providing instant policy comparison, AI-generated objection handling, and pre-call briefing reports. The platform is delivered as SaaS and reports a 100% improvement in conversion rates among active users.
Brainsure serves 40+ clients in the Italian insurance market, including major insurance groups and banking-insurance operators. The company is part of Start Factor, a venture building group that creates insurance startups from inception. Since launching the Nexa platform in May 2026, Brainsure has positioned AI-assisted sales as its primary growth driver.
Products & Services
Nexa AI Platform
Nexa is an end-to-end AI sales platform for insurance intermediaries that aggregates policy data from 35 sources and provides contextual guidance to support each stage of the sales conversation.
Key Features
- Real-time policy comparison across 35 sources covering Welfare, Health, Property, Cyber, and D&O branches
- Support for 20 common health fund structures
- AI-generated objection handling with contextual responses
- Pre-call briefing reports with client-specific context
- Personalized sales tips per situation
- Daily policy database updates
Target Users: Insurance brokers, agencies, and distribution networks
Lead Generation & Sales Campaigns
Managed outbound service that designs and executes omnichannel prospecting campaigns on behalf of insurance intermediaries, delivering qualified sales appointments.
Key Features
- Targeted prospect identification and list building
- Omnichannel campaign execution (email, phone, digital)
- Qualified appointment setting
- Sales process design and optimization
- Performance tracking and best-practice coaching
Target Users: Insurance brokers and agencies looking to scale sales pipelines
At a Glance
- Founded
- 2023
- Headquarters
- Milan, Italy
- Employees
- 11-50
- Funding
- Seed
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Lead Generation Sales Enablement AI Sales Assistant
- Insurance Verticals
- P&C Commercial Health Specialty/E&S Group Benefits
- Target Customers
- Brokers, Agents/Agencies
Customers
- Generali
- BPER
- Unipol
- Reale Mutua
Links
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Last updated: 2026-07-12