Overview
Bliss is an AI-powered distribution platform for insurance brokers operating in Brazil, focused on health insurance for small and medium-sized businesses. The platform deploys a multi-agent AI network that automates the operational back-office of brokerage workflows -- including quoting, policy issuance, document processing, and client follow-ups -- through channels brokers already use, primarily WhatsApp.
The core product is Fátima, an AI agent that integrates with multiple insurance carriers to fetch data, fill forms, generate quotes, compare products, and issue policies. A second agent, Jefferson, adds underwriting and risk assessment intelligence to improve submission quality. Both agents operate natively within WhatsApp, reducing adoption friction by eliminating behavior change.
Bliss reached breakeven by end of 2025 with over USD 58 million in annualized premiums, representing a threefold year-over-year increase. In March 2026, the company raised a USD 11 million Series A co-led by Kfund and Grupo Bradesco. Its technology partnership with Qualicorp -- a Brazilian health insurance administrator managing over 1.4 million beneficiaries -- anchors its market position among broker-facing distribution infrastructure providers.
Products & Services
Fátima Agent
AI agent that automates the operational backbone of insurance brokerage. Integrates with carrier systems to retrieve data, complete forms, generate and compare quotes, issue policies, and manage follow-up communications.
Key Features
- Multi-carrier quote generation and product comparison
- Automated policy issuance and form completion
- WhatsApp-native interface -- no separate app or behavior change required
- Document processing and customer communication handling
- Reduces lead-time from 3 days to 3 minutes per quote or issuance
Target Users: Insurance brokers distributing health plans to SME clients
Jefferson Agent
AI agent layer that adds risk and underwriting intelligence to the broker workflow, improving submission quality and flagging potential issues early in the process.
Key Features
- Automated risk assessment for submissions
- Underwriting quality scoring
- Early-stage issue identification
- Complements Fátima's distribution workflow with risk discipline
Target Users: Insurance brokers requiring underwriting-aware submission workflows
At a Glance
- Founded
- 2021
- Headquarters
- São Paulo, Brazil
- Employees
- 11-50
- Funding
- Series A
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- AI Agent Automation Quote-to-Bind Broker Enablement
- Insurance Verticals
- Health Group Benefits
- Target Customers
- Brokers, Agents/Agencies
Customers
- Qualicorp -- Brazilian health insurance administrator managing 1.4 million+ beneficiaries across 400+ professional associations and 100+ partner HMOs
Links
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Last updated: 2026-06-22