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blau direkt

Cloud-based broker management software for independent insurance intermediaries in DACH

Distribution & Sales Established PE-Backed
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Overview

blau direkt is a broker management software platform for independent insurance brokers, financial intermediaries, and multi-agents in the DACH region (Germany, Austria, Switzerland). Founded in 1999 and headquartered in Lubeck, the company focuses on digitalization and process automation for insurance distribution, operating across five European locations with more than 250 employees.

The company's flagship product, AMEISE, is a cloud-based Maklerverwaltungsprogramm (broker management system) providing contract and customer data management, claims processing, and digital sales tools. Alongside AMEISE, the platform includes Qonekto for marketplace data connectivity with 30+ carrier integrations, the simplr customer engagement app, and Maklerpool -- a broker network providing access to 240+ insurance product partners. An AI assistant, AMEISE COPILOT, adds natural language interaction and automated data processing to the management system.

blau direkt serves more than 12,000 independent insurance brokers, with approximately 15,000 daily active users on the AMEISE platform. Warburg Pincus acquired a majority stake in the company in 2022. In March 2026, Warburg Pincus combined blau direkt with Hamburg-based broker platform Netfonds under joint ownership, creating an entity with more than EUR 550 million in combined revenue and over 600 employees combined.

Products & Services

AMEISE (MVP Broker Management System)

Cloud-based broker management system (Maklerverwaltungsprogramm) providing contract and customer data management for insurance brokers, financial intermediaries, and multi-agents. The platform has been under continuous development for over 20 years and received a major architectural modernization with a redesigned interface and modular structure.

Key Features

  • Central management of contracts, customer relationships, claims, and digital sales
  • AI-supported data organization via AMEISE COPILOT integration
  • Extensive API and webhook support for third-party customization
  • Tiered licensing (Starter, X-Partner, Enterprise) based on business size

Target Users: Independent insurance brokers, financial intermediaries, multi-agents, banks with insurance distribution

AMEISE COPILOT

An AI-powered assistant integrated into the AMEISE broker management system, adding natural language interaction and automated decision support to broker workflows.

Key Features

  • Natural language interface for broker management tasks
  • Automated data organization and processing
  • Integrated directly within the AMEISE platform

Target Users: Insurance brokers and intermediaries using AMEISE

Qonekto

A data connectivity platform providing marketplace integrations to link brokers with insurance carriers and product partners.

Key Features

  • 30+ pre-built marketplace integrations
  • Bidirectional data flows between brokers and carriers
  • Compatible with AMEISE for unified data management

Target Users: Insurance brokers seeking automated carrier and product data connectivity

simplr

A customer-facing digital engagement application that integrates with AMEISE for customer interactions and policy submissions.

Key Features

  • Digital customer portal for policy submissions and interactions
  • Integration with AMEISE for unified data management
  • Supports broker-to-customer advisory communication

Target Users: Insurance brokers serving retail customers digitally

Maklerpool

A broker network providing access to 240+ insurance product partners and direct agency agreements across the DACH market.

Key Features

  • Access to 240+ insurance carriers and product partners
  • Retirement planning solutions, bancassurance programs, and cooperative business models
  • Training and support services for member brokers

Target Users: Independent brokers seeking broader product access and network support

At a Glance

Founded
1999
Headquarters
Lubeck, Germany
Employees
201-500
Funding
PE-Backed

Category & Focus

Category
Distribution & Sales
Subcategories
Agency Management Systems Broker Technology API & Data Connectivity
Insurance Verticals
P&C Personal P&C Commercial Life & Annuity
Target Customers
Brokers, Agents/Agencies, Carriers

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Last updated: 2026-07-14