Overview
BimaSokoni is a digital insurance marketplace and aggregator for Tanzanian consumers, brokers, and insurers, operating across personal and commercial lines. The platform enables users to compare and purchase insurance products online from multiple carriers, covering motor, health, life, and general insurance categories.
The platform is delivered as a web-based marketplace with mobile-accessible features, supporting multi-insurer comparison, multiple payment options, and cashless claim processing. It is integrated with the Tanzania Insurance Regulatory Authority (TIRA) and the Tanzania Revenue Authority (TRA), ensuring regulatory compliance at the point of sale. BimaSokoni is a flagship product of SmartX Limited.
As one of the first insurance aggregators in Tanzania, the company connects 13 insurance carriers and 11 broker and agent partnerships through a single platform. Its customer base includes both individual consumers and insurance distribution intermediaries seeking a digital channel for policy placement.
Products & Services
Motor Insurance Marketplace
Covers four-wheeler, three-wheeler, two-wheeler, and commercial vehicles. Allows customers to compare quotes from multiple insurers before purchasing.
Key Features
- Multi-carrier quote comparison
- Instant online purchase
- Coverage for commercial and personal vehicles
Target Users: Individual vehicle owners, commercial fleet operators
General Insurance
Home, business, personal accident, and travel insurance products available through the marketplace.
Key Features
- Multiple product categories in one platform
- Carrier comparison across product lines
- Cashless claim processing
Target Users: Individual consumers, small businesses
Life Insurance
Term insurance, investment plans, and child education plans facilitated through carrier partnerships.
Key Features
- Multiple life insurance product types
- Online application and policy issuance
Target Users: Individual consumers
Health Insurance
Individual and family health coverage options sourced from partner insurers.
Key Features
- Family and individual plan options
- Multiple carrier options
Target Users: Individual consumers, families
At a Glance
- Founded
- 2021
- Headquarters
- Dar es Salaam, Tanzania
- Employees
- 1-10
- Funding
- Bootstrapped
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Digital marketplace insurance aggregator quote-to-bind
- Insurance Verticals
- P&C Personal Life & Annuity Health
- Target Customers
- Consumers, Carriers, Brokers, Agents/Agencies
Customers
- Tanzindia
- NIC Insurance
- CRDB Insurance
- Alliance Insurance
- Sanlam Allianz
- Britam
- Heritage Insurance
- MUA Insurance
- ICEA LION
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Last updated: 2026-07-01