Overview
BIMA is a digital microinsurance distribution platform serving consumers in emerging markets across Africa and Asia. The company connects low-income populations with affordable life, health, and accident insurance products through mobile network infrastructure, enabling customers to register, pay premiums, and file claims entirely through mobile channels including USSD, SMS, and messaging apps.
The platform distributes products through partnerships with mobile operators, microfinance institutions, and banking partners, with daily micropremium payments deducted directly from airtime credit or mobile wallet accounts. BIMA also operates B-Care, a health subscription product that integrates telemedicine consultations, diagnostics, and insurance coverage into a single cashless service delivered through a network of clinics, laboratories, pharmacies, and hospitals. The underlying technology stack uses the OutSystems low-code platform to build integrations across 21+ payment platforms and mobile operator APIs across its markets.
BIMA has reached over 36 million customers across 14 markets, with 31 million active subscribers and approximately 5 million actively paying monthly customers. The company is backed by Allianz X, LeapFrog Investments, Kinnevik, and CreditEase. In May 2026, BIMA entered a non-binding USD 119M strategic framework with Mobile-health Network Solutions (MNDR, Nasdaq) and Hector Capital targeting a combined digital healthcare and insurance platform for emerging markets.
Products & Services
Micro-Life Insurance
Affordable life protection for low-income individuals and families in emerging markets, distributed through mobile operators and accessible via USSD, SMS, and mobile apps. Daily micropremium payments are deducted from airtime or mobile wallets.
Key Features
- USSD and SMS registration with no paper documents
- Daily micropremium collection through airtime deductions
- Mobile-based claims processing
Target Users: Consumers in Africa and Asia with limited access to traditional financial services
Micro-Health and Accident Insurance
Targeted health and accident coverage for informal workers, daily laborers, and low-income families, covering hospitalization, accident, and wellness-related costs.
Key Features
- Integrated with telemedicine services
- Cashless benefit access through partner healthcare networks
- Flexible premium tiers for varying income levels
Target Users: Underserved consumers in EMEA and APAC emerging markets
B-Care Health Subscription
A flagship integrated health product combining telemedicine consultations, diagnostics, and insurance into a single mobile subscription. Delivers a cashless experience through a network of partnered clinics, laboratories, pharmacies, and hospitals.
Key Features
- Telemedicine consultations included
- Cashless claims at partner healthcare facilities
- Insurance and healthcare bundled into one product
Target Users: Consumers seeking affordable access to healthcare and financial protection in underserved markets
General Insurance
An expanding suite of property, motor, and liability products adapted for emerging market customers, extending BIMA's distribution capability beyond life and health lines.
Key Features
- Distributed via mobile channels
- Underwritten through insurer partnerships
- Designed for mobile-first customer experience
Target Users: Consumers and small business owners in emerging markets
At a Glance
- Founded
- 2010
- Headquarters
- Accra, Ghana (global operations hub in Singapore)
- Employees
- 1000+
- Funding
- Series C+
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Embedded Insurance Mobile Insurance Distribution Microinsurance
- Insurance Verticals
- Life & Annuity Health P&C Personal
- Target Customers
- Consumers
Customers
- Ghana, Tanzania, Senegal
- Bangladesh, Cambodia, Indonesia, Malaysia, Pakistan, Philippines, Sri Lanka
Links
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Last updated: 2026-06-22