Bharatsure

Full-stack insurance distribution technology for group and embedded insurance in India

Distribution & Sales Growth Seed

Overview

Bharatsure is a distribution and embedded insurance technology platform for brokers, agents, banks, fintechs, and employers distributing group insurance and health benefits in India. Operated by Safetynet Innovations Private Limited, the company provides modular technology infrastructure that enables partners to configure, price, and administer group insurance products without building proprietary systems. The platform integrates with insurers, third-party administrators (TPAs), and HRMS systems via APIs.

The core offering consists of an employee benefits distribution layer, an embedded insurance API suite, and claims management tools. Partners access white-labeled dashboards and mobile applications for policy management and claims tracking. The infrastructure supports automated underwriting and pricing configuration, enabling brokers and fintech platforms to distribute standardized insurance products at scale.

Bharatsure has raised approximately USD 3.25M across four seed rounds, with the most recent investment from Capital A in October 2024. The platform supports over 500 partner organizations and covers more than 200,000 individuals. Revenue doubled in FY25 and the company reached contribution margin breakeven (CM3) during that period.

Products & Services

Employee Benefits as a Service

Technology and infrastructure that enables brokers and agents to distribute employee benefits and group insurance. Includes product configuration, operational management dashboards, and full servicing support.

Key Features

Group insurance product distribution infrastructure
White-labeled broker and agent dashboards
Claims servicing and operational management tools

Target Users: Brokers, agents, employers

Embedded Insurance API Suite

REST API platform enabling banks, fintechs, and third-party platforms to embed insurance and health products directly into their applications.

Key Features

API-first integration for third-party platforms
Rapid deployment with modular insurance product catalogue
Revenue-sharing model for fintech and banking partners

Target Users: Banks, fintechs, digital platforms

Claims Processing and Management

Mobile app and automation tooling for policy access, claims filing, and real-time claims status tracking.

Key Features

Mobile-first claims submission and tracking
Real-time status updates for claimants
Integration with TPAs for claims adjudication

Target Users: Employers, employees, brokers

Pricing and Underwriting Tools

Infrastructure enabling partners to configure and price insurance products with automated underwriting and TPA integration.

Key Features

Configurable pricing rules for group products
Automated underwriting decision support
TPA and insurer integration for seamless binding

Target Users: Brokers, MGAs, carriers

At a Glance

Founded: 2021
Headquarters: Mumbai, India
Employees: 51-200
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Embedded Insurance Employee Benefits Administration Group Insurance Distribution
Insurance Verticals: Group Benefits Health
Target Customers: Brokers, Agents/Agencies, Employers, TPAs