BeSafe Group

Embedded travel insurance and payment solutions for the hospitality industry

Distribution & Sales Growth Seed

Overview

BeSafe Group is an embedded insurance and payments platform for the hospitality and travel sector, serving hotels, tour operators, and travel agencies across southern and central Europe. The company is based in Rome, Italy, and registered with IVASS (the Italian insurance supervisor) under RUI number B000726652.

The platform integrates travel insurance directly into hospitality booking workflows through two main products: BeSafe Rate, a prepaid hotel rate that automatically includes all-risk travel insurance, and BeSafe Pay, a PSD2-compliant payment gateway for hotel booking management. Both products are combined in BeSafe Suite, an all-in-one platform connecting with more than 60 hotel management systems and travel booking platforms. The embedded model means guests receive insurance coverage at the point of booking rather than through a separate purchase.

BeSafe Group has grown to 1,600+ hospitality partners including Best Western and Alpitour group brands, with 3,000+ affiliated partners and over 400,000 insured travelers. The company raised EUR 1.2M in 2022 from investors including Prana Ventures, LVenture Group, Azimut Libera Impresa, and Village Capital. Markets served include Italy, Spain, Portugal, France, Austria, and Greece.

Products & Services

BeSafe Rate

A prepaid hotel rate product that automatically includes all-risk travel insurance at the point of booking. Hotels and accommodation providers configure BeSafe Rate within their booking system; guests receive integrated insurance coverage without a separate purchase step.

Key Features

All-risk travel insurance bundled into prepaid accommodation rate
Rapid reimbursement within 7 days for covered claims
Customized rate configurations for different property types
Integration with major hotel management systems (PMS) and OTA platforms

Target Users: Hotels, B&Bs, tour operators, and accommodation providers

BeSafe Pay

A PSD2-compliant hospitality payment gateway that automates booking payment management. Designed to handle deposits, pre-authorizations, and rate management alongside insurance workflows.

Key Features

Bank reconciliation and instant transfers
OTA virtual card support
Pre-payment and deposit management with pre-authorization
Data security compliance under PSD2

Target Users: Hotels and hospitality operators managing payments and deposits

BeSafe Suite

An integrated platform combining BeSafe Rate and BeSafe Pay into a unified solution for hospitality operators. Manages the complete workflow from booking confirmation through payment processing and insurance claim handling.