Aya

Fully customizable health and wellness spending accounts for Canadian employers

Specialty Solutions Growth Seed

Overview

Aya is a benefits technology platform that provides Health Spending Accounts (HSAs) and Wellness Spending Accounts (WSAs) for Canadian employers. Founded in Toronto in 2018, the company serves as a SaaS provider enabling employers to offer customizable, tax-advantaged health and wellness benefits to their workforce.

The platform automates the full benefits administration lifecycle -- digital onboarding, claims adjudication, and real-time reporting -- using machine learning to process 100% of claims without manual review. Employees access their accounts through a digital interface and a co-branded Visa prepaid card accepted at approved health and wellness merchants. Distribution runs through Canadian insurance brokers, carriers, and benefits consultants who embed Aya into their client offerings.

Aya has served over 180 companies and reports 100% year-over-year growth since launching. The company raised a CAD 3.7M (USD 2.9M) seed round in 2019 with participation from MaRS Investment Accelerator Fund, Luge Capital, Anthemis Group, BDC Capital, and StandUp Ventures, as well as support from Google for Startups and the National Research Council of Canada.

Products & Services

Health Spending Account (HSA)

A fully customizable tax-advantaged account enabling Canadian employers to provide employees with flexible health benefit coverage. Employers configure covered services and contribution limits; employees spend against the account for eligible health expenses.

Key Features

Fully configurable coverage categories per employer plan
Same-day digital onboarding for employers and employees
Machine learning-powered automated claims adjudication (100% of claims)
Real-time reporting and analytics dashboard for employers

Target Users: Canadian employers, benefits administrators

Wellness Spending Account (WSA)

A dedicated wellness benefit account that complements HSA coverage, allowing employees to access a broader range of wellness-related services beyond traditional health expenses.

Key Features

Configurable wellness categories (fitness, mental health, etc.)
Integrated with HSA for unified employee benefits experience
Employer-defined contribution and category controls

Target Users: Canadian employers seeking expanded wellness benefits

Aya Visa Card

A prepaid Visa card issued to employees for direct point-of-sale payment at approved health and wellness merchants, eliminating reimbursement paperwork.

Key Features

Direct payment at approved merchant locations
Integrated with Aya platform for automatic eligibility checks
Digital account management through the Aya app

Target Users: Employees on employer HSA/WSA plans

API & Integrations

An integration layer enabling brokers, carriers, and benefits consultants to embed Aya HSA/WSA products into their own platforms and client workflows.

Key Features

API access for distribution partners
White-label and embedded integration options
Supports broker, carrier, and consultant distribution channels

Target Users: Insurance brokers, carriers, benefits consultants

At a Glance

Founded: 2018
Headquarters: Toronto, Ontario, Canada
Employees: 11-50
Funding: Seed

Category & Focus

Category: Specialty Solutions
Subcategories: Benefits Administration Health Spending Accounts Wellness Spending Accounts
Insurance Verticals: Health Group Benefits
Target Customers: Employers, Brokers, Carriers