Aya Care

Canada's health spending account platform for employers and insurance advisors

Specialty Solutions Startup Bootstrapped

Overview

Aya Care is a group benefits administration platform serving Canadian employers, employees, and insurance brokers with Health Spending Accounts (HSA) and Wellness Spending Accounts (WSA). The platform operates within Canada's tax-advantaged benefits framework, providing cost-certain, flexible benefit allocations as an alternative or supplement to traditional group insurance.

The platform delivers benefits administration via a mobile app (iOS and Android), web portal, and prepaid Aya Visa card. Employers fund accounts, employees spend them through the app or card, and the system automates claims processing, reimbursements, invoicing, and renewals. Advisors and brokers have access to a white-label portal for client onboarding, management, and reporting.

Founded in 2018 and operating for 6+ years, Aya Care serves over 180 Canadian companies across a range of sizes, from self-employed professionals to mid-market organizations. The platform reports 100% year-over-year customer growth and is rated 4.6 stars in the Canadian app store.

Products & Services

Health Spending Account (HSA)

Tax-free employer-funded benefit for corporations and their employees. Covers eligible medical, dental, and vision expenses aligned with CRA guidelines, functioning as a defined-contribution alternative to traditional group health insurance.

Key Features

Prepaid Aya Visa card for point-of-sale payments
Digital wallet for instant claim reimbursements
24-hour paperless onboarding
24/7 self-serve portal access

Target Users: Canadian corporations and their employees

Wellness Spending Account (WSA)

Taxable employer-funded benefit for wellness and lifestyle expenses beyond medical coverage. Eligible expenses include gym memberships, fitness wearables, and travel.

Key Features

Flexible spending on wellness and lifestyle categories
Combined with HSA in combo or FLEX plans
Real-time digital reporting for employers

Target Users: Employers supplementing traditional benefits packages

HSA/WSA Combo

All-in-one plan where employers allocate separate HSA and WSA budgets for employees to draw from based on their individual needs.

Key Features

Dual-bucket funding structure
Single app experience for both account types
Employer-set allocation per bucket

Target Users: Employers seeking combined health and wellness benefits

FLEX Plan

Flexible allocation variant where the employer sets a total lump-sum budget and the employee chooses how to split it between HSA and WSA buckets.

Key Features

Employee-controlled allocation between HSA and WSA
Maximizes individual flexibility within employer-defined budget

Target Users: Employers prioritizing employee benefits choice

Advisor Platform

White-label portal for insurance brokers and advisors to manage client HSA/WSA plans from a single centralized interface.

Key Features

Onboarding and client management workflow
Reporting and plan administration
Integration with Aya Care's benefits infrastructure

Target Users: Insurance advisors and brokers

At a Glance

Founded: 2018
Headquarters: Toronto, Ontario, Canada
Employees: 11-50
Funding: Bootstrapped

Category & Focus

Category: Specialty Solutions
Subcategories: Group Benefits Administration Health Spending Accounts Employee Benefits Platform
Insurance Verticals: Health Group Benefits
Target Customers: Employers, Consumers, Brokers