Assurdeal

France's leading B2B marketplace for buying and selling insurance brokerage portfolios

Distribution & Sales Growth Bootstrapped

Overview

Assurdeal is a B2B marketplace platform for insurance brokers in France and Belgium, enabling the buying, selling, and transfer of insurance brokerage portfolios. The platform serves independent insurance brokers seeking to acquire new portfolios, divest existing books of business, or manage succession planning. It operates as a SaaS marketplace with a subscription model and transaction-based services.

The platform combines algorithmic matching with integrated transaction tools including portfolio valuation calculators, legal documentation via digital signature, escrow account services, KYB/KYC compliance verification, and dispute resolution. Technology integrations with Stripe, Trustap, YouSign, and Ondorse support end-to-end transaction workflows. Cloud infrastructure runs on AWS.

As of 2026, Assurdeal reports over 2,700 completed transactions, 6,500+ registered brokers, and a 95% transaction success rate. The company expanded from the French market into Belgium in 2025-2026. No venture capital funding has been disclosed; the business operates on subscription revenue and transaction fees.

Products & Services

Brokerage Portfolio Marketplace

A dual-sided marketplace where sellers list insurance portfolios and buyers browse acquisition opportunities. Algorithmic matching connects buyers and sellers based on portfolio characteristics and acquisition criteria.

Key Features

Multi-criteria algorithmic matching between buyers and sellers
Portfolio probability finder for sellers to assess acquisition likelihood
Searchable listings with detailed portfolio characteristics
Expansion coverage for France and Belgium

Target Users: Independent insurance brokers buying or selling portfolios

Portfolio Valuation Tools

Tools for estimating portfolio market value and projecting revenue potential.

Key Features

Portfolio valuation estimator using proprietary algorithms
Revenue projection calculators
Investment requirement estimators

Target Users: Insurance brokers preparing portfolios for sale

Pack Complet Transaction Services

A full-service transaction package covering legal, compliance, and financial elements of portfolio transfers.

Key Features

Digital contract signing via YouSign
Escrow account services for buyer/seller fund protection
KYB/KYC verification through Trustap
Dispute resolution guarantee
Transfer certification and documentation
Compliance audits for regulatory requirements

Target Users: Insurance brokers completing portfolio purchases or sales

At a Glance

Headquarters: Paris, France
Employees: 1-10
Funding: Bootstrapped

Category & Focus

Category: Distribution & Sales
Subcategories: Portfolio Marketplace Brokerage Acquisitions Succession Planning
Insurance Verticals: P&C Personal P&C Commercial
Target Customers: Brokers, Agents/Agencies