Aijinet
AI-powered insurance comparison and recommendation platform for the South Korean market
Overview
Aijinet is an AI-driven insurance comparison and recommendation platform for consumers and carriers in the South Korean life and annuity market. Founded in May 2014, the company applies data science and machine learning to help individuals evaluate insurance coverage gaps and select appropriate policies, while providing insurers with data-driven tools to improve product design and distribution.
The company's flagship product, Bodoc, delivers AI-based insurance fitness diagnostics and tailored product recommendations through a consumer-facing platform. Aijinet also operates a B2B data arm that supplies insurance companies with behavioral and market intelligence derived from its consumer dataset. In June 2021, Aijinet received MyData business approval from South Korea's Financial Services Commission, authorizing it to aggregate personal financial data and offer integrated insurance guidance under the Korean MyData regulatory framework.
Aijinet reported 2023 revenue of approximately KRW 39 billion with an operating profit of KRW 3.3 billion, reflecting commercial scale within the Korean insurtech market. The Bodoc platform reached 1.05 million cumulative users by May 2024. The company raised a Series C round in May 2022 and was named to the Korea AI Startup 100 in October 2021.
Products & Services
Bodoc
Bodoc is Aijinet's consumer-facing AI insurance consultation platform, launched in February 2019. The platform assesses users' current insurance coverage and financial situation, identifies coverage gaps, and recommends suitable insurance products. It had reached 1.05 million cumulative users as of May 2024.
Key Features
- AI-driven insurance fitness diagnosis
- Personalized coverage gap analysis
- Product recommendation matched to individual profiles
- MyData integration for secure consumer data aggregation
Target Users: Individual consumers seeking insurance review or new coverage
B2B Insurance Data Solutions
Aijinet provides data and analytics services to insurance carriers, leveraging behavioral and market data from its consumer platform to support product development and distribution strategy.
Key Features
- Aggregated consumer insurance behavior data
- Market positioning analytics for insurers
- AI-driven product matching intelligence
Target Users: Life and annuity carriers operating in the Korean market
MyData Services
Following regulatory authorization from South Korea's Financial Services Commission in June 2021, Aijinet operates a MyData platform enabling consumers to consolidate and share insurance-related personal financial data with authorized service providers.
Key Features
- FSC-authorized personal financial data aggregation
- Secure consumer-controlled data sharing
- Integration with insurance recommendation workflows
Target Users: Consumers, financial institutions, insurance carriers
At a Glance
- Founded
- 2014
- Headquarters
- Seoul, South Korea
- Employees
- 51-200
- Funding
- Series C+
Category & Focus
- Category
- Distribution & Sales
- Subcategories
- Insurance comparison AI recommendation MyData services
- Insurance Verticals
- Life & Annuity
- Target Customers
- Consumers, Carriers
Links
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Last updated: 2026-06-30