A.i. Automatisering

Insurance and mortgage agency-management software for Dutch intermediaries

Distribution & Sales Established Bootstrapped

Overview

A.i. Automatisering is an agency-management and CRM platform for Dutch insurance and mortgage intermediaries, serving small and mid-sized insurance offices and financial-advisory firms across the Netherlands.

Its core product, Assu, is a desktop and cloud "cockpit" that consolidates client relationships, policies, claims, and mortgage records into a single system, with built-in workflow automation and intake forms aimed at cutting paperwork and supporting duty-of-care compliance. The suite extends to a hosted deployment (Assu Cloud), a management-analytics dashboard (Assu Inzicht), a companion mobile app for advisors (Assu 2Go), and a white-label client-facing portal (Appviseurs) that lets policyholders view documents and message their advisor. The platform integrates with HDN, the Dutch mortgage-industry data network, and connects to multiple third-party insurance platforms.

Founded in 1982, the company reports more than 20,000 active Assu users, with roughly 1,200 daily active users of the core desktop program, across Dutch insurance offices including Hagemans Verzekeringen, Henst & Lunsen, Hoeksche Advies, and Connect Assuradeuren. The business is privately held and bootstrapped, with no external funding rounds identified. In 2026 the company is developing Assu.AI, a web-based, AI-enabled successor to the current Assu platform.

Products & Services

Assu

Core insurance and mortgage agency-management/CRM software. Central "cockpit" for advisors and brokers to manage client relationships, policies, claims, and mortgage data, with workflow automation and smart intake forms layered on top.

Key Features

Unified client, policy, claims, and mortgage record management
Workflow automation for recurring administrative tasks
Automated intake forms supporting duty-of-care compliance

Target Users: Insurance advisors and brokers at Dutch intermediary offices

Assu Cloud

Web-based, hosted version of Assu that removes the need for customers to run their own servers, positioned as a more flexible way to access the platform from any location.

Target Users: Insurance offices preferring a hosted deployment over on-premise servers

Assu Inzicht

Management-analytics dashboard module that gives directors and managers visibility into organizational performance metrics.

Target Users: Insurance office managers and directors

Assu 2Go

Mobile app bundled with Assu base licenses, giving advisors on-the-go access to CRM data, tasks, and client information, with integrated navigation and team/client messaging.

Target Users: Field-based advisors

Appviseurs

White-label mobile app and web portal that intermediary offices can brand as their own, letting policyholders view insurance and mortgage products, access documents, and message their advisor.

Target Users: Policyholders of intermediary offices using Assu

Assu.AI

Web-based, AI-enabled evolution of the Assu platform, announced as the company's major 2026 initiative and not yet generally available at time of research.

Target Users: Existing and prospective Assu customers