123Seguro

Digital insurance marketplace and B2B2C embedded insurance platform serving five Latin American countries.

Distribution & Sales Growth Seed

Overview

123Seguro is a digital insurance distribution and embedded insurance technology platform operating across five Latin American markets: Argentina, Brazil, Chile, Colombia, and Mexico. The company serves both consumers and enterprise partners -- banks, fintechs, retailers, e-commerce platforms, and car manufacturers -- through a B2C marketplace and a B2B2C API platform.

The platform integrates more than 50 insurers and covers auto, home, life, health, and commercial lines. The B2C marketplace lets consumers compare and purchase policies from multiple providers in real time. The B2B2C layer gives enterprise partners an API-based distribution channel with white-label and co-branded options, enabling embedded insurance within their own products. Policy management and renewals are handled by 123Seguro across both channels.

Founded in 2010 by Martin and Bruno Ferrari, the company operated without external capital for eight years before raising a USD 3M seed round in December 2017. Notable partners include Prudential Financial (L&A distribution in Brazil and Mexico, 2024), Banco Comafi (auto insurance, 2026), and RecargaPay (fintech-embedded insurance, 2026). The company was backed early by MercadoLibre and participates in the Endeavor entrepreneurship network.

Products & Services

Digital Insurance Marketplace

A consumer-facing comparison and purchase portal allowing users to select from insurance products across multiple carriers in real time, covering auto, home, life, and commercial lines across five LATAM markets.

Key Features

Real-time comparison across 15+ products from 50+ integrated insurers
100% digital purchasing and policy issuance
Expert guidance available throughout the purchase flow
Claims assistance and end-to-end policy lifecycle management
Multi-country operation with local market compliance

Target Users: Individual consumers in Argentina, Brazil, Chile, Colombia, and Mexico

B2B2C Embedded Insurance Platform

An API-driven distribution layer enabling banks, fintechs, retailers, and other enterprise partners to offer insurance products to their own customers through white-label or co-branded experiences.

Key Features

RESTful API integration for embedding insurance in partner applications
Configurable white-label and co-branded interfaces
Policy administration and renewals managed by 123Seguro
Covers auto, home, life, commercial, and ancillary product categories
Regional compliance capabilities for each operating market

Target Users: Banks, fintechs, retailers, e-commerce platforms, car manufacturers

Tele-assistance Services

Medical and home assistance services bundled with core insurance products to add value to policyholders.

Key Features

Medical consultation and support services
Emergency home assistance coverage
Available as add-on or embedded product bundle

Target Users: Consumers, B2B2C partner end-users

At a Glance

Founded: 2010
Headquarters: Buenos Aires, Argentina
Employees: 51-200
Funding: Seed

Category & Focus

Category: Distribution & Sales
Subcategories: Digital Insurance Marketplace B2B2C Embedded Insurance API Distribution Platform
Insurance Verticals: P&C Personal P&C Commercial Life & Annuity Health
Target Customers: Consumers, Carriers, Brokers, MGAs/MGUs, Agents/Agencies

Customers

Prudential Financial -- strategic distribution partnership for L&A and ancillary products in Brazil and Mexico (2024)
Banco Comafi -- auto insurance strategic alliance (2026)
RecargaPay -- fintech-embedded loan insurance product with Prudential (2026)
MercadoLibre -- early strategic investor and partner